I rarely do this, but I want to share a win with you all.
It’s about one piece of content that resulted in positive momentum for three different brands and, most importantly, directly helped an agent get business.
The Moment That Sparked It All
On January 21st, Krys Benyamein (the legend himself) hosted a webinar with us at BAM called The Listing Flywheel System: How to Turn One Deal Into a Stream of Business. We had 800 agents live. You can watch the replay here.
During the livestream, I could see the audience feedback in real time as he dropped gem after gem. The chat indicated what resonated the most, and there was one particular moment that resulted in a ton of comments.
Krys started talking about a neighborhood letter strategy he uses after closing with a buyer. He creates a “welcome to the neighborhood card” where he goes door-to-door to about 15 neighbors to ask them to sign a card for his clients, who just moved in. It’s not salesy, it builds rapport, and it’s a thoughtful gesture for his actual client, who now gets a warm welcome from their new neighbors.
The chat popping off was validation that this was something we should cut into a short-form clip. So, I noted the timestamp, Zoomed with our producer after the webinar, and we cut a carousel and posted it on Instagram.
Here it is below.
View this post on Instagram
When the Clip Took Off
As of today, that post has over 128,000 views and 6,000 shares. It basically went mini-viral in the real estate community.
That single post resulted in:
- Hundreds of new followers for BAM
- Hundreds of new followers for Krys
- Thousands of agents discovering Krys’s strategy who never attended the webinar
Pretty sick, but that’s not even the best part.
When Another Agent Ran With It
Yesterday, I was scrolling through Instagram and came across a video from Mac Lockner, a Realtor in Minnesota. He posted this. Watch it below.
View this post on Instagram
Mac saw the carousel we posted featuring Krys and decided to try the strategy himself.
He knocked on 15 doors in about 20 minutes, got 10 signatures, and every single person responded with something like, “Oh my gosh, that’s so thoughtful.”
He also handed out business cards and had three neighbors say they wanted to buy a house. Plus, the buyer was, of course, thrilled to get the card.
Oh, and the video Mac posted about his experience has over 400,000 views. It’s even more viral than our initial clip.
The Flywheel in Action
Let’s recap what happened here because “The Flywheel” keeps on spinning.
The original webinar had around 800 live viewers and delivered insane value.
For BAM:
- It grew our email list
- Delivered real value to the audience
- Drove awareness for our BAMx community (which you should absolutely join, by the way)
Triple whammy.
For Krys:
- He gained authority and followers
- Delivered a killer webinar
- Got his strategy in front of thousands of agents (replay included)
- Helped agents take real action
And there’s more.
Because that clip performed so well organically, we’re now running ads promoting our BAMx membership, where Krys has even more amazing content.
By the way, you should always run ads on content that’s already validated.
Bonus bonus: We turned this entire story into a blog (the one you’re reading right now), and I also shared it as a win on an upcoming episode of The Walk Thru podcast.
The Takeaways
- Make content from the content you’ve already created: If you’re filming long-form videos, podcasts, or webinars, break them down into clips, carousels, tweets, blogs, and ads.
- Let performance guide your next move: Once something performs well, it’s validated. Stretch it into ads, blogs, and additional videos because the people have already showed you they like it.
- Your content has real impact: I’m not sure you caught it, but Mac said, “shoutout that guy who came up with this,” implying that he might not even know who Krys is or what BAM is. He probably just saw the clip on IG and decided to use the strategy.
Remember, not everyone is going to like, comment, or DM you from your content. But, that doesn’t mean it’s not making an impression on people.
We get way too caught up in the metrics. This is a reminder that content works even when you don’t see it happening.
Awesome wins for Krys, Mac, and BAM.
