The 5-Part Framework for Getting Recommended by AI
Sarah Lentz
September 22, 2026
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.
Danielle Hale breaks down a tough Q4, the K-shaped housing market, and how the Let America Build campaign proposes to address the housing shortage.
5 quick wins for real estate agents: rank higher in AI search, close deals from Instagram, avoid prospecting phrases that backfire, decode the latest rate hike for clients, and fix your property drip campaigns.
Shannon Gillette’s 10-part Instagram series teaches real estate agents why posting consistently beats chasing one viral video.
The Broke Agent breaks down Gary Vee’s 7 social media myths and what each one actually means for real estate agents.
Alyssa Curnutt breaks down how to pick a hyperlocal content niche and build an audience avatar, the approach behind 51+ closed deals from Instagram.
Shannon Gillette explains how her real estate team sells 300+ homes a year without relying on paid leads.
Byron Lazine explains how to reframe seller waiting objections into a signed plan with the Reserve Your Spring Launch framework.
Zillow’s new report shows building permits at a post-pandemic low. Whether that points to a housing shortage is still up for debate.
AD Mortgage’s 23-year study finds buying now beat waiting two years in 61% of cases across all 50 states and DC, from 2000 to 2022.
Zillow and RealScout are teaming up to bring pre-MLS listings to more than 100,000 agents and their buyers later this year.
Byron Lazine and Bobby Kawecki break down exactly what agents need to do to build a traffic-stopping brand in real estate today using short-form video. They share the biggest mistakes agents make, examples of their highest-converting clips, and how to create the best hooks and captions to captivate your audience.
From Instagram glitches to a potential TikTok ban, social media remains unpredictable. Here are six marketing strategies to combat the vulnerability of social media.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for December 12th-18th, 2022.
Global real estate brand Engel & Völkers released an original trend report with the findings of exclusive research on luxury consumers in North America. Their research identified five trends, including how luxury buyers search for real estate agents.
On a recent Instagram post, The Broke Agent asked how people in the industry trick themselves into thinking they’re working. Agents react with their best procrastination excuses.
The bill to ban TikTok, the (unlikely) possibility of a foreclosure crisis, Powell’s “Ways to Go” warning, and Instagram away messages are today’s topics as Taya Dicarlo and Brooks Landry join Byron Lazine and The Broke Agent.
Three lawmakers proposed a bill to ban TikTok in the U.S. due to concerns about potential Chinese government influence on the company. Here’s what it means for agents (and anyone else) using the platform for their business.
Chelsea Peitz joins Matt Lionetti and The Broke Agent to discuss how to set up the perfect Instagram profile, crush Instagram Stories, and find your niche—plus, what agents should be doing on Instagram Live.
It’s your chance to weigh in on the individuals and real estate figures you love, hate, and love to hate as you make your own naughty or nice list for the holidays.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for December 5th-11th, 2022.
So here you are. Hungover, bored, and sitting in an empty house. Not to worry! Here are our favorite memes of the week to get you through your open houses this weekend.
Every agent needs to prioritize creating captivating content on TikTok, but it’s not always easy to find inspiration. This week, we’re taking the guesswork out of creating TikToks with viral potential by outlining five trending TikTok sounds.
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