Gary Vee… ever heard of him?
Well, he just dropped an epic social media myth-buster rant on IG that clears a lot of things up.
Here’s his breakdown, plus what each one means if you’re an agent trying to grow.
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Myth: If you post too much, people will unfollow
Gary’s take: Not true. Nobody sees everything anymore. We’re in the interest media era, not the social media era. People unfollow when you consistently post things they aren’t interested in. Post more and you’ll gain more followers than you lose.
My take: There’s a direct correlation between how much you post and how many followers you gain. If I don’t post, I gain zero followers.
Myth: You need a niche before you start posting
Gary’s take: False. You don’t even need a niche. You can talk about tons of different things.
My take: For real estate agents, it certainly helps. Real estate is already your “niche,” but the more specific you are with your content, the better. Instead of making content for buyers and sellers in Phoenix, make it for the specific demographic you actually want to sell to. Alyssa Curnutt, for example, makes content for moms with kids ages 2–14 in North Spokane. And she crushes it.
Btw, Alyssa has her entire Hyperlocal Content Blueprint in BAMx and hosts live sessions inside our community every month. Join BAMx today to get access.
Myth: Taking a break resets the algorithm
Gary’s take: False. Posting better content resets the algorithm. There is no algorithm, just people’s interest in what you’re saying. A break followed by more bad content won’t help.
My take: A long break can actually hurt you because Instagram then has to gather more data on your content and figure out where to place it again. Taking a week off isn’t going to magically reset anything. Posting better content will.
Myth: All you need is one big viral moment
Gary’s take: You don’t need a big boulder. You need thousands of little pebbles, posted consistently.
My take: Going viral can actually hurt you. You gain a bunch of followers from one specific type of content that you may never replicate, and then that audience doesn’t interact with anything else you post. Agree with Gary here. Consistency > one random viral hit.
Myth: Being too broad hurts you
Gary’s take: Absolutely not. Are you making things people are interested in? Content gets shown to a small group first, some followers, some not. If people don’t engage with it, it declines.
My take: What are people interested in? Their community. Don’t just make real estate content because not everyone is in the market to buy or sell right now. That’s exactly why hyperlocal content works so well. You’re making content people care about regardless of whether they need an agent today.
Myth: Trends matter more than originality
Gary’s take: Both can work. Being contextual and relevant is powerful, but if you jump on a hot trend and say something that isn’t valuable, you can’t ride it. Steak and sizzle both matter.
My take: Agents have become too reliant on trendjacking as their only form of content. Mix in storytelling, your own opinions, and things only YOU could post so you don’t become a copy of a copy of a copy.
AHEM… Netflix documentary trend.
Myth: You should use trending audio on 90% of your Reels
Gary’s take: False. Talk more in your Reels. Catching an audio trend before it pops beats riding one that’s already hot. Mix it up.
My take: Trending audio means almost nothing at this point. It’s not 2021 anymore. Use audio that actually matches the mood and enhances the content. That’s more important than finding a song with a little “trending” arrow next to it.
