Did you know you can make your Instagram bio searchable?
This week on the Over Ask Podcast, real estate video and branding coach Chelsea Peitz joins Matt Lionetti and The Broke Agent to discuss how to create the perfect Instagram profile—starting with the only two searchable fields in it.
Moving from the top down, they cover how to optimize your searchability and your engagement before you even start posting content. Chelsea also breaks down how she helps her clients identify their niches—and the superpower they didn’t know they had.
The conversation wraps up with what agents should be doing on Instagram Live.
Click on any of the timestamps below to watch:
01:56 Why your bio is critical and what to put in there
06:19 The only two searchable fields
13:44 Why to add cover photos to Reels
16:29 What to put in the highlights section
17:32 Why you need a call to action in your bio
20:25 Personality is the number one thing
22:01 How do you find people’s niche?
27:50 Leaning into your imperfections
39:38 Subscriptions on Instagram: yes/no and how?
48:41 The collab feature, is it useful?
51:59 The secret sauce is Stories
54:25 What should agents be doing on live?
Click here to watch the full episode.