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The Power of Reposting Old Content

Coming up with content is hard. It’s my literal job and I wake up almost every day with no idea what to post on @thebrokeagent. But, I have a little trick that helps me and can help you on those days where you just got nothin’. Ready!? Repost and restructure old content from your own page.

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Why It’s Crucial to Control Your Emotions As An Agent

Most real estate agents who fail have one thing in common: they don’t control their emotions. It’s easy to get so invested in making the deal happen that you let your emotions take the wheel. But that’s exactly what you don’t want to do. Because your emotions offer absolutely no value to getting the deal done.

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BAMMER of the Week

This week’s “Bammer(s) of the Week” goes to The Property Brothers…In Law. Not the actual Property Brothers. Those guys are

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What Compass and Redfin Layoffs Mean for Agents

On this week’s episode of The Walk Thru, Byron Lazine and The Broke Agent are joined by Utah luxury agent and Instagram must-follow Paige Steckling and the host of The Massive Agent Podcast Dustin Brohm. They discuss hacked Instagram accounts, the Great Debate recap, layoffs at Compass and Redfin, and how to explain the market changes to consumers.

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The Video Strategy That Will Add Juice To Your CMA

Comparative Market Analysis’ (CMAs) have been around for years. Every agent is familiar with the concept. You have a seller lead, or past client, who is thinking about selling their home, and you compile a list of recent comparable home sales in the nearby geographic area. Some CMA tools will allow you to “weigh” some of the comps higher than others, based on things like square footage, bed/bath count, and interior finishes. Others simply provide a blended average of the nearby sales and spit out a price recommendation. Either way is fine, but I’m going to share one particular twist on the traditional CMA that has really helped me grow my business. 

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BAMMER of The Week

Starting a new segment here at BAM brilliantly titled “Bammer of the Week.” It will highlight an agent or someone in the real estate industry that I think is doing something unique or cool, usually in marketing. I may be digging myself a hole here by making this weekly, but let’s start with one and see how it goes…

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Agent Marketing

Seven Takeaways from Our Video Blueprint Conference

Katie Day and Tim Macy hosted a conference to hone in on specific tactics that would generate more business. Since we all know video is essential to building a brand, video marketing quickly became the main topic, and we set off to host The Real Estate Video Blueprint (REVB). Here are their takeaways.

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Agent Strategy

How to Make Money Listing Short Sales

Without the knowledge or team to successfully negotiate and close a short sale, the process can quickly turn into a nightmare. The thought of lengthy paperwork and negotiations sends most

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Over Ask

The Deal From Hell

Remember when Matt Lionetti took the stage at Inman Connect?  It turns out, it was the same day a closing was set to take place for Matt’s condo. But things

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Agent Marketing

The Power of Bulk Shooting

You know what sucks about trying to come up with content on a daily basis? Trying to come up with content on a daily basis. It’s my literal job and

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Agent Marketing

How to Come Up With Content Ideas

The Broke Agent outlines eight ways to help you come up with content to become your own content machine. Never be stuck again with what to post. Bookmark this page for easy access to the content creation blueprint that slaps.

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