On New Year’s day 2022 I reached 14,000 followers on my @massiveagent Instagram account. A month later I completely deleted
I don’t think that it’s up for debate anymore, Instagram should be the cornerstone of any successful social media strategy.
Most people believe the only platform where you can still grow your following organically is TikTok. But Paige Steckling is
Tom Toole shares the four questions he asks before hiring a real estate agent, from time commitment to accountability history.
Compass launched See It First on Compass.com with a multimillion-dollar ad push, one week after Zillow lost its injunction bid against MRED.
Realtor.com data shows how agents can build a 100, 75 or 50 basis point rate cushion into every buyer’s mortgage budget.
Gino Blefari told BAM Camp team leaders how a monthly 15-minute one-on-one meeting keeps agents and team managers accountable to their numbers.
Katie Lucie explains why real estate agents should run a two-week time audit before writing a 2027 business plan, and lays out exactly how.
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.
Danielle Hale breaks down a tough Q4, the K-shaped housing market, and how the Let America Build campaign proposes to address the housing shortage.
5 quick wins for real estate agents: rank higher in AI search, close deals from Instagram, avoid prospecting phrases that backfire, decode the latest rate hike for clients, and fix your property drip campaigns.
Feeling stuck with your real estate content? The Broke Agent shares exactly how to push through creative slumps, stay consistent on social media, and keep building your brand.
Open houses still work in 2026, but only if you run them with structure. Luke Acree breaks down the full strategy to turn open houses into consistent closings.
Andrew Undem’s call blocks align with Harvard Business Review data on best days, best times, 5-minute response, and 6-attempt follow-up.
Luke Acree joins BAM on March 4 to break down the FIT Framework and how agents can build predictable, referral-driven lead flow from their database.
According to a new Shilo stat, 83% of agents fail to set a next step on calls. Here’s how that mistake is costing real estate deals, and what you can do about it.
Krys Benyamein explains why sellers tune out generic marketing talk and how a structured, visual strategy makes listing conversations cleaner and fees easier to defend.
Tom Storey’s Instagram posts show how simple, data-driven market updates can build authority and win trust with buyers and sellers.
The Broke Agent shares March content ideas for real estate agents, from spring market hooks to March Madness and viral housing trends.
Rocket Companies announces a three-year alliance with Compass that could add 500,000 listings to Redfin and embed new mortgage incentives.
Bennett Richardson, NAR’s CMO and CCO, joins Knowledge Brokers to address $42M in media spend, marketing strategy resets, and leadership overhaul.
Luke Acree explains why so-called looky-loos are early-stage prospects and what agents should expect about timelines, follow-up, and long-term loyalty.
President Trump’s 2026 State of the Union highlighted falling mortgage costs and a call to ban large investors from buying homes, with key housing takeaways unpacked
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