
Two DOs and Two DON’Ts for Instagram Stories
DO: try to get DM’s from your stories. Why? IG values messaging as one of, if not THE most important

DO: try to get DM’s from your stories. Why? IG values messaging as one of, if not THE most important

On New Year’s day 2022 I reached 14,000 followers on my @massiveagent Instagram account. A month later I completely deleted

I don’t think that it’s up for debate anymore, Instagram should be the cornerstone of any successful social media strategy.

Most people believe the only platform where you can still grow your following organically is TikTok. But Paige Steckling is

At BAM Camp, Allan Dalton challenged team leaders to rethink the words they use and build branded services that make their value clear to clients.

Tom Toole shares the four questions he asks before hiring a real estate agent, from time commitment to accountability history.

Compass launched See It First on Compass.com with a multimillion-dollar ad push, one week after Zillow lost its injunction bid against MRED.

Realtor.com data shows how agents can build a 100, 75 or 50 basis point rate cushion into every buyer’s mortgage budget.

Gino Blefari told BAM Camp team leaders how a monthly 15-minute one-on-one meeting keeps agents and team managers accountable to their numbers.

Katie Lucie explains why real estate agents should run a two-week time audit before writing a 2027 business plan, and lays out exactly how.

Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.

Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.

Jason Cassity and The Broke Agent talk about breaking Instagram updates, how to grow your brand on social without posting, proven ways to guarantee views, and a powerful NotebookLM content hack agents can start using today to scale faster.

Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.

The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.

AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.

Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.

Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.

Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.

Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.

Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.

The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.

Katie Kenny joins Jason Cassity and The Broke Agent to talk about Instagram bios that convert, building signature series content, repeatable listing video frameworks, and Gen Z content strategy. They also explore DM-driven lead generation tips, hyperlocal content ideas, and Facebook community groups that can turn followers into clients.

Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
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