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Agent Strategy

Home » Agent Marketing
Marketing strategy for agents
Agent Marketing

The Marketing Strategy for All Agents in 2023

Byron Lazine recently gave a speech at the Marketing Matters 2022 Conference, focusing on the marketing strategy for all agents to follow in 2023.

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November 12, 2022
A diverse group of professionals in suits shake hands around a glass conference table in a modern office setting.

How to Negotiate with Other Agents

Negotiation with the other agents is what Byron Lazine considers the fun part of the real estate business. He delivers proven tips for communicating with other agents, so you and your client are never surprised by the outcome.

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November 11, 2022

3 Indispensable Strategies for Communicating with Clients

Byron Lazine details three key strategies for communicating with clients: ask the right questions, get clear on the outcome they want, and identify their bottom-line number.

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November 9, 2022
Average age 36 with 26% first-time buyers and 50 miles moved, overlaid on a blue world map background.

The Biggest Home Buyer Trends from NAR’s 2022 Profile

NAR released its 2022 Profile of Home Buyers and Sellers. We highlight the biggest home buyer trends, including what first-time home buyers are doing to secure homeownership in today’s market.

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November 8, 2022
Social post from The Broke Agent: logo on left, handle @TheBrokeAgent, and the message 'Buyers are acting like it's 2008... Sellers are acting like it's 2021...'
Agent Strategy

It’s a Weird Time in Real Estate

It’s a weird time in real estate. Leave it to The Broke Agent to capture the weirdness in an all-too-relatable post, gaining hundreds of comments from agents.

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November 5, 2022
Woman in beige turtleneck and black blazer typing on a laptop at a desk, coffee cup nearby in an office setting
Agent Strategy

Building Staff as a Single Agent

Byron Lazine details the reasons for building staff as a single agent — or finding a brokerage with the staff and support you need to build a thriving business.

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November 4, 2022
Facebook logo centered on colorful bokeh lights with a wooden surface background in warm tones.
Agent Marketing

Explode Your Facebook Through the Holidays

This week, The Broke Agent and Byron Lazine were joined by Katie Day and Jason Cassity to share Facebook tips to leverage the holiday season to grow their business.

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November 4, 2022
Speaker in a white shirt and striped tie high-fives a cheering crowd against a yellow gradient backdrop.
Agent Strategy

What to Look For in a New Agent Program

For new agents looking to join a top team or brokerage in their market, Byron Lazine details what to look for in a new agent program and the right questions to ask

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November 2, 2022
Presenter in a navy suit raises his hand while seated at a desk; bold text reads 'Your Five Talking Points' over a turquoise studio backdrop.

Is the Media Scaring Your Clients? Here Are 5 Data Points You Need to Show Them

Is the media scaring your clients? Tom Toole shares five data points from Keeping Current Matters so that you can educate consumers on today’s market.

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November 2, 2022
Four speaker photos in circular frames on a brown-gold background announcing a free webinar name/title area included.
Agent Marketing

How to Explode Your Digital Brand Through the Holidays

BAM is hosting a free online event you don’t want to miss: How to Explode Your Digital Brand Through the Holidays. Sign up now!

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November 2, 2022
Magazine cover titled 'Training and Managing Your Virtual Assistant' held up in a bright office, showing a hand using a smartphone and stylus in the foreground.

Training and Managing Your Virtual Assistant

With volume 3 of BAM’s virtual assistant ebook series, learn how to train and manage a virtual assistant to support their long-term success as a member of your team.

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October 31, 2022
Branding slide with gray REDFIN logo and white Q&A caption on a dark gradient background.
Agent Strategy

Q&A with Redfin Economists: Advice for Buyers and Sellers

Last week, Redfin released a full Q&A with Redfin economists, who answered consumers’ most burning questions and offered advice for those who need to buy or sell.

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October 31, 2022
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