Agent Strategy

Hands over a laptop with a paper envelope icon between them, and a row of user icons below, symbolizing email or phishing targeting many people.

How to Generate 10 Leads with One Email

Find out how to generate 10 leads with one email. BAM Creator Tom Storey breaks down a simple “One Question Survey” email that gets him tons of responses, four possible replies for recipients to choose from, and how to respond to each one.

July 11, 2023

Students in matching vests and ties sit in a college lecture hall with individual desks; a center student gestures as if asking a question.

Agent Strategy

6 Old School Strategies Real Estate Agents are Bringing Back this Summer

Listings are a rare commodity these days. Here are six old school strategies real estate agents are bringing back to connect with more people and expand their database.

July 11, 2023

Presenter in a light plaid blazer speaks to the camera in a studio with blue acoustic panels; caption reads 'ROCK, PEBBLE, SAND METHOD'.

Agent Strategy

The Most Important Time Block (That No One Ever Talks About)

Tom Toole shares the most important time block of the day, and how to ensure you keep it clear for prospecting.

July 11, 2023

Agent Strategy

Agents Need to Stop Doing These Five Things

Here are five things agents need to stop doing or saying—for their own sakes as well as their clients and social media audience.

July 11, 2023

15 Email Subject Lines for Agents to Use This Summer

Here are 15 email subject lines you can use to deliver value to your clients and prospects to stay top of mind in the second half of 2023.

July 10, 2023

Professional presenter in a gray suit at a desk, studio background, with the caption 'ARE YOU ON TRACK WITH YOUR GOALS?'

Agent Strategy

It’s Midyear: Are You On Track to Meet Your Goals?

Tom Toole encourages all real estate agents to complete a midyear check-in for their yearly goals.

July 5, 2023

Smiling blonde woman in a pink blazer seated against a background of pink heart-shaped bokeh lights and fireworks.

Agent Strategy

Leveraging Cues to Close Deals, Win Clients and Create Connections

Lindsey Jo shares social cues to watch for, and how real estate agents can incorporate warmth and competence into their communication to build trust and win clients.

July 3, 2023

Presenter in a gray suit and purple tie sits at a desk, delivering a video briefing with the caption 'LESS THAN 20% DO' overlaid

Agent Strategy

Keep Your Clients Coming Back: 32 Touchpoints in 3 Easy Steps

Tom Toole shares three simple tactics to create 32 touchpoints a year with your clients—and keep them coming back.

June 27, 2023

A diagonal row of colorful business book covers fanned across a black background, including titles like Versatile Selling, Miracle Morning, Real Estate, The Agent Edge, Never Split the Difference, and Exactly What to Say.

Agent Strategy

Top Books for Real Estate Agents

Byron Lazine, Lisa Chinatti, and Tom Toole share their top six books for real estate agents. And you’ll want to add every single one (that you don’t already have) to your real estate business library.

June 27, 2023

Text message chat about a real estate negotiation: gray bubbles say, 'Too low. Will not be countering' and 'Seller doesn’t have to sell.' Blue bubble states, 'Great then tell him to take it off the market and remove it from the MLS immediately.'

Agent Strategy

Counter Offers: Agents Sound Off On Negotiation Tactics

Should listing agents always make a counter offer? A recent post by The Broke Agent unleashed a host of opinions from real estate agents. Take a look at what they had to say.

June 21, 2023

A woman in a blue blazer sits at a table in a cafe, talking on a mobile phone while writing in a notebook. Text on the image reads 'WANT BELIEVE NEED'.

Agent Strategy

Questions Every Real Estate Agent Should Be Asking Their Clients Right Now

Byron Lazine, Tom Toole, and Lisa Chinatti discuss questions knowledge brokers should be asking their clients and prospects right now to steer each conversation to the latter’s greatest benefit.

June 21, 2023