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Agent Strategy

Home » Agent Strategy

Notebook page shows 'Cancelled' written in blue with a silver pen nearby; man in a blue plaid blazer sits in the foreground.

Agent Strategy

Navigating Real Estate Deal Cancellations: 5 Strategies for Agents

Tom Toole shares five steps agents need to take to navigate a housing market with higher cancellation rates.

November 1, 2023

Three men in suits sit on a stage panel, each with a drink, against a large green-yellow backdrop with the word 'RISE'.

Agent Strategy

3 Takeaways from Real RISE 2023

Krys Benyamein shares three takeaways from the Real RISE event in San Diego—specifically two key lessons from Alex Hormozi’s keynote address and what he learned watching CEO Tamir Poleg and Real president Sharrán Srivatsaa.

October 30, 2023

Collage of three panels: left city skyline with RE/MAX branding, middle neon green bold text overlapping, right man wearing headphones looking down in a cardboard box setting.

Agent Marketing

This Week in BAM: A New Settlement, Scripts for Sellers, and the AI Plugin that’s Changing YouTube

This week, BAM covered Week 2 of the Sitzer/Burnett trial, a new settlement for RE/MAX and Anywhere, new tech reveals from Real RISE 2023, the real estate industry’s PR problem, the AI plugin that’s changing YouTube, and 9 scripts to use with sellers.

October 28, 2023

Split image: a smiling salesman thumbs up beside a red car at a used-car lot; a woman in a blazer hands over car keys on the right.

Agent Strategy

The Real Estate Industry Has a PR Problem—Here’s How to Fix It

Audie Chamberlain explains the real estate industry’s PR problem, shaped by reality TV stereotypes, and shares strategies for real estate agents to rebrand as trusted advisors.

October 26, 2023

Silhouetted climbers on a mountain peak at sunrise celebrate, one raising a trophy; a large black circle with the number 90 sits to the left.

Agent Strategy

The Power of a 90-day Goal

Lisa Chinatti talks about the power of breaking down your long-term goals into 90-day “rocks,” which can be broken down further into weekly goals and daily objectives.

October 26, 2023

Podcaster on a microphone, talking on a phone while reviewing stacked papers in a studio setting.

Agent Strategy

8 Conversation Starters to Use With Home Sellers

Byron Lazine shares eight reasons to call a home seller to add value and keep them engaged throughout their transaction.

October 25, 2023

How to Turn Zillow Landlords into Listings

Lindsey Jo shares how to reach out to landlords on Zillow in order to build your database and find new listings.

October 23, 2023

Smiling man in a tan plaid blazer reaches forward with his hand, against a backdrop of tall stone columns and a classical building behind him.

3 Things Every Real Estate Agent Needs to Do in Light of Class Action Lawsuits

Tom Toole breaks down three things every real estate agent needs to do in light of the commission lawsuits going to trial.

October 23, 2023

A Surprising Hack the Unlocks Productivity

A Surprising Hack that Unlocks Productivity (While Simultaneously Creating Content)

Krys Benyamein shares the number one reason he’s making timelapse videos with his iPhone—and why this timelapse hack is a game changer for content creators.

October 23, 2023

Collage showing mortgage rates and housing inventory with suited professionals outside a brick building.

Agent Marketing

This week in BAM: October 16–20, 2023

This week in BAM brings Week 1 of the Sitzer/Burnett trial, new homeownership initiatives from the White House, Barbara Corcoran, the world’s longest open house, a business planning webinar recap, and Meta Verified for business accounts.

October 21, 2023

CNBC article about 30-year mortgage rates on a laptop screen with a right-side video overlay showing a smiling man

Agent Strategy

Replicate this Green Screen to Talk About 8% Mortgage Rates with Home Buyers

Ryan Serhant wasted no time in creating a green screen to share his take on 8% rates, and it’s one any agent can replicate—with added value for your local market, of course.

October 20, 2023

Two race car drivers in bright sponsor suits fist-bumping in a garage.

Agent Strategy

Embrace the Power of Second Place

Lisa Chinatti shares a humbling experience she had recently that revealed the silver lining to coming in second place and missing out on a listing opportunity.

October 19, 2023