Agent Strategy

Man in a blue suit raises three fingers while saying 'I've got three text messages' in a studio setting with acoustic panels behind him.

3 Persuasive Text Messages that Start Real Estate Conversations

Tom Toole shares three persuasive text messages you can use to start real estate conversations using fact-based value points.

September 19, 2023

5 Tips for Better Listing Photos

Krys Benyamein shares five tips for better listing photos, so your client’s home will stand out, attract more buyers, and get better offers.

September 18, 2023

BAM Camp Is One Week Away!

With the first BAM Camp just one week away, it’s time for an update on our all-star speaker line-up and what you can expect from our September 20th signature event.

September 13, 2023

Cozy flat lay: mug of coffee, notebook with dried leaves, candle, and a wooden board topped with a chunky knit blanket and thick white yarn.

20 Seasonal Pop-By Ideas to Stay Top of Mind Through the End of the Year

Pop-bys are a great way to deliver value and connect with the people in your community. Here are 20 seasonal pop-by ideas to get you started and ignite your creativity.

September 12, 2023

Man in a gray plaid suit sits at a desk or table, gesturing with his hand, with a sunlit autumn forest backdrop behind him.

Are You Ready for a Fall Frenzy of Business? Create a 90-Day Plan to End the Year Strong

Tom Toole shares how real estate agents can create a 90-day plan to increase their business from now until the end of the year.

September 12, 2023

Scripting to Use with Home Sellers as Anywhere Settles

With Anywhere taking the lead in settling both class action lawsuits on buyer agent commissions, here are some scripting changes agents and brokerages can use to adapt to an industry where buyer commissions are no longer guaranteed.

September 12, 2023

Two people collaborate over charts and documents on a table, with a tablet and notebook nearby.

Create a Foolproof Real Estate Business Plan for 2024 (Yes, You Should Start Planning Now)

Do you have a clear, detailed, and effective business plan for next year? Given the deals that go under contract in Q4 2023 will close in Q1 2024, the time to have a plan in place is now. Here’s why September is planning time—and how to do it right.

September 7, 2023

3 Pieces of Real Estate Information Agents Need to Bring on Every Appointment

Tom Toole shares three pieces of information every agent needs to share to be able to guide people and help them make winning decisions.

September 5, 2023

Blue rounded chat bubble with a buyer-focused marketing message about housing plans and marketplace opportunities; Read 12:18 PM

Agent Strategy

Two Text Scripts to Use with Home Buyers Right Now

Tom Toole shared two variations on a text script he uses with his team to get near-immediate and all-day responses from buyers in today’s market—not in spite of high mortgage rates but because of them.

August 31, 2023

Businessman in a beige plaid blazer explains stock charts on a tablet as a hand with a stylus points at a blue graph in front of market screens.

Helping Homeowners Navigate Evolving Real Estate Trends

Tom Toole shares how real estate agents can help homeowners who are feeling the lock-in effect—and how you can determine how serious your seller leads are.

August 29, 2023

Agent Strategy

3-Step Strategy for Handling Objections

Tom Storey breaks down a powerful three-step process for handling any objection, including the one where another agent is “willing to do it for less.”

August 29, 2023