Want to see more of your Instagram followers turning into clients?
Sometimes, it’s just as simple as giving your audience a behind-the-scenes look at your life as a real estate agent—and the relatable shenanigans you get yourself into.
People like to work with humans. And humans have stories.
Instagram Stories allow you to share some of those in a way that your audience can consume in a matter of seconds. That isn’t the main reason many of them take the time to engage with your Story and watch more of them. But it helps.
If you’re reading this and thinking, “I can’t think of anything to post about. Where do I begin?” I’m glad you’re here. Here are four Instagram Story ideas you can try today (or anytime this week).
The best part is these Story ideas are designed to get more engagement from your followers—a must for anyone looking to get their content in front of more people.
#1—“Guess the list price of this home.”
This levels up the engagement value of your home tour videos and new listing Stories. Don’t just show them the house; challenge them to guess the list price.
Followers who engage with your Stories are more likely to send DMs, which is something you definitely want as a real estate agent. Just don’t forget to reply to every DM and look for ways to add value to their interactions with your brand.
After you put up a couple of responses from followers, finally post the actual list price.
Posting the best responses to your Story is a great way to reward your audience for their keen eyes and market knowledge—and to invite even more engagement. You could even ask the best guesser to DM you to receive a prize of some kind.
You can even work with a brand photographer or videographer to help with creating Stories that look polished and fun to watch on repeat.
Be sure to look at Insights to see how these Stories are performing.
#2—Quiz your audience
Use a Quiz sticker on Instagram to get your audience to comment with their answers. Here are a few ideas you can play with:
- Ask whether it’s cheaper for someone in your local market to rent or buy a home.
- Ask whether a seller in your market should sell or rent out their home.
- Ask whether a home with a list price that doesn’t seem to match it sold at, under, or over the list price.
Asking these questions gives you a chance to share your knowledge of the housing market, both local and at the national level, so your audience knows you’re both capable and more than willing to help them make sense of it all.
Be the agent who helps them make smart decisions—while keeping them entertained and inviting them to share what they know.
If you have an idea for a quiz but you’re not sure you want to test it on Instagram, maybe try it on a different platform like Twitter. Don’t forget to use the right hashtags for it, especially if your follower count is low. Look for trending tags that relate to your question.
On Instagram, you have four quiz answer options, so use them all!
#3—Spotlight different neighborhoods, local businesses, or new construction projects.
Are there any neighborhoods in your area that stand out for their unique attractions? An Instagram Story is a great medium for pointing out those features and spotlighting any available listings in those neighborhoods that might interest some of the buyers in your audience.
You could also create a Story on a local business—a restaurant, a quirky boutique, a rollerblading rink, or whatever stands out for you—and say what you like about it. Don’t forget to tag the location and their Instagram handle.
#4—Share a day in the life of an Agent.
Give your audience a peek behind the scenes of your appointments, showings, and any time you just hit up a local gathering spot to meet new people.
A lot goes on behind the scenes of being a real estate agent. Share some of that in an Instagram Story. You could start one off with a line like, “Ever had one of those days when….?” to invite your audience to comment.
People are drawn to authenticity as much on social media as they are in person. So show your audience more of what you do throughout the day to be the kind of agent they’d want to work with.
You could post about a particular showing you hosted—or a chance meeting that led to a memorable and meaningful experience as a professional. You could also add parts of your personal life as it intersects with your duties as an agent.
If you’re still stumped for ideas that your particular audience would love, Coffee & Contracts has you covered. Click here to learn more about how we can help.
And if you’re ready to take your content design game from basic to “Wow, how did you make that?” check out my BAMx course: “Mastering Canva Design for Real Estate Marketing.” Use discount code COFFEE for 15% off my course or HALEY for 10% off an annual subscription.
