On this episode of The Massive Agent Podcast, we’re talking about word choice—specifically, the words you use when conversing with clients and prospects. And to help you reach your sales goals for 2023, I’m sharing words that help you create less friction and more comfort. 

To start the episode, I discuss not using authoritative words when talking to a client. If you could make things sound less heavy and scary, you would have a better chance of closing the deal. 

Next, we dive into knowing your budget and not assuming clients know everything, and we explain the purpose behind Facebook ads and why they are essential. Then I break down new ways to ask for a signature on a contract (that won’t scare away your client). 

To close out the episode, I dive into why you shouldn’t hand out home value reports and conventional mortgages. 

Listen to the podcast above or click on any of the timestamps below to watch:  

0:005:23 Intro 

07:50 Make things less heavy 

11:49 Know your budget 

12:51 Dont assume your clients know everything 

14:33 I need your John Hancock 

15:20 No one wants a report 

17:31 Conventional mortgage 

19:01 They’re not signing in blood 

19:44 Consumers know even less than professionals  

Click here to watch the full video.