The Massive Agent Podcast launched in January 2018, and I first got the idea for it while walking my dog on New Year’s Day. 

I was listening to a podcast—Smart Passive Income by Pat Flynn—and he was talking about what his podcast had done for his business and explaining the power of a podcast versus a YouTube video or social media post. 

Something in his message got me thinking, “It would be stupid of me not to start my podcast right now.” 

Those of you who’ve been listening to the Massive Agent Podcast know I call myself a marketer who sells homes. And as a marketer, I want to do all the things. Podcasting was one of the things I wanted to do, but I kept putting it off and putting it off. 

Listening to the stats Pat was sharing on podcasting versus social media, I realized I couldn’t put it off anymore—not if I was really serious about wanting to reach and help agents. 

It was time to get off the bench and start doing the thing. 

And over the years, one of the things I’ve learned is that the episodes that I most wanted to delete and start over with were the ones that got the most engagement and made the biggest impact—not the ones that had me thinking, “Oh, this will be huge!” Funny how that works.

Now, we’re 300 episodes in. And it seems fitting to share some takeaways from the past five and a half years.

9 takeaways from 5.5 years in podcasting

Starting this podcast has been one of the best decisions of my life. So, for all of you who run podcasts of your own or who are thinking of starting one, I’m sharing nine of my biggest takeaways from the last five and a half years of running the Massive Agent Podcast

#1—I can become great if I just keep showing up and doing the work. 

There would be no podcast if I had given in on those days when I just wasn’t feeling it. If your commitment to showing up every day or every week to do something depends on how you feel, you’re done. 

The same goes for your real estate business, obviously. If you don’t show up every workday and do the things that bring in leads, convert them and get your clients the results they want, you won’t last as a real estate agent. Your commitment to showing up cannot depend on whether you feel like doing the thing. Winners show up and do the work, consistently. And when they do it long enough, they learn to do it better. 

This is why I can share all the things I’ve learned as a Realtor and as a business owner and podcast host. But unless you actually apply those lessons, they won’t do you any good. And a lot of these lessons won’t click anyway until you’re showing up consistently and doing the same things that taught me the lessons I’m sharing with you now. 

I’m not the best podcaster of all time. But I’m a lot better at it than I was when I started. 

The same goes for those of you who show up and do the work, day in and day out, week after week and month after month. At some point, you’ll look back and realize you’ve gotten better at it. 

#2—There’s been very little innovation in podcast technology. 

Cameras and microphones are much the same as they were when I started. I use Riverside to record, but Apple Podcasts hasn’t done sh*t to update their app. 

Podcast tech is basically the same as it was six years ago. Not saying that’s a problem—just something to keep in mind. Maybe there hasn’t been a need for much innovation in podcast technology. There’s room for debate, there. 

What are some changes you’d like to see in podcast technology?

#3—If I were to start over today, I would do a podcast to get social media clips.

When I started the podcast, I wasn’t even recording video. I think I went a year or two with only audio. Because I didn’t understand the value of putting video clips on social media. 

Plus, social media was very different six years ago. Over time, though, I realized that video clips on social media can get so many more views than the podcast. So, now, if I were starting from scratch, I would 100% record video podcasts and use them to create clips for social. 

That’s how I do it now. If I’m interviewing someone, I ask certain questions that make great hooks for video clips for my channels. I approach every podcast episode thinking about its potential for social media clips. 

#4—Everything works, and nothing doesn’t.

My very first mentor in real estate gave me this advice more than twelve years ago, and I’ve learned, during my 5.5 years in podcasting, that it’s 100% true. 

  • Podcasting works. 
  • Cold calling works. 
  • Door knocking works.
  • Sending out mailers works. 

Everything works—but only if you’re actually doing it. If you don’t suck long enough to get good at it, it’s not going to work. If you keep bouncing around from one thing to another, nothing is going to work. 

You also have to figure out what fits your strengths and weaknesses. I learned that I loved podcasting. This is a medium that just works for me. So, it’s much easier for me to keep going week after week. Everything works, and (doing) nothing doesn’t. 

#5—Sometimes, luck is a factor.

Luck is absolutely a factor! Sometimes, you just happen to post the right video at the right time, and it takes off. Or you happen to post about a certain topic at a certain time, and you become the thought leader for that topic. 

Sometimes, luck is a factor. But it can only be a factor if you’re taking action. If you’re doing nothing, luck cannot find you. You have to be taking action to become lucky. 

The way you create your own luck is by moving forward and by taking steps, one after another—doing and learning and bumbling through and sucking and trying to get better. 

That’s when luck finds you. Luck is something you can create for yourself by showing up consistently and doing the work. 

#6—We all have strengths and weaknesses. 

This probably falls under the “No sh*t” category for most people, but it’s one of those truths we take for granted and don’t often think too deeply about. It’s too easy to just throw around phrases like, “Play to your strengths” and quotes like “Every weakness contains within itself a strength.” But how often do you really examine your own strengths and weaknesses? 

And what do you do on a regular basis to play to those strengths? Have you identified your weaknesses? What brought them to your attention (or to someone else’s)? And why is it that other people tend to find our weaknesses more relatable than our strengths?

That doesn’t mean we can’t still work on them. In fact, not giving up on your struggles with those weaknesses makes you more relatable to the audience you want. 

#7—Building a business should be the goal for every agent.

Too many agents talk about selling homes as if that were the most important thing about being a real estate agent. Too few of them take the time to learn how to build a business that can keep running and generating revenue even when they’re on vacation or spending time with family and friends. 

I want you to have a life. I want your retirement party to be an actual party—not your funeral. 

Real estate agents who have tunnel-vision focus on just selling as many homes as possible, without giving any attention to building a business that can run without their hustling 24/7…they don’t have retirement parties. They work until….they can’t. And when they stop selling, they stop earning. 

That’s one huge lesson I’ve learned as a real estate agent and business owner. And this podcast makes it so easy to share every life-changing lesson I’ve learned over the years. 

#8—Your brokerage matters. 

It may not matter to the client (not really). But it matters to you—the agent. And if you disagree, you’re with a brokerage that doesn’t do sh*t for you. You’re with a brokerage that does not empower you and does provide the platform you need to be an entrepreneur. 

I used to think it didn’t really matter what brokerage I joined. The cheapest one would be fine. I was naive. I did not understand what I know today. I would not be able to have the time freedom I enjoy today if I still had that mindset. 

Because I’ve learned that the right brokerage, with the right business model and the right people, can empower agents to do something very special and impact many, many more people. 

So, if you still think the cheapest brokerage will serve you as well as any other, you’re wrong. You don’t know what you don’t know. 

#9—Final takeaway: the Massive Agent Podcast audience rules 

Lastly—and I’m super proud of this—I’ve learned that you guys, the Massive Agent Podcast audience, are the best audience in real estate. 

Every single guest that’s been on the show has said they get bombarded with amazing comments and follows, friend requests, and messages from you, the audience, reaching out to the guests on the show. And they’re overwhelmed. 

I’ve talked to some of the bigger name guests that have been on the show, who have also been on much bigger podcasts, and they’re like, “There’s nothing like the Massive Agent audience. They’re so engaged…” You’re always willing to reach out and connect. And I’ve heard this from dozens and dozens of guests over the years. And for that, thank you! 

Thank you for sticking with me. The fact that you spend your valuable time listening to this show means a lot to me. And I’m just so damn grateful!