For this week in BAM, we’re sharing a couple of our most clicked-on articles in real estate news, agent tactics, and agent marketing. Because we don’t want you to miss anything that could help you stay informed, level up your skills, and grow your business. 

Let’s dive in! 

News You May Have Missed

When a Wall Street Journal article characterized the National Association of Realtors as “hitting rock bottom,” NAR Interim CEO Nykia Wright hit back with a letter posted online and emailed to NAR members.

In other NAR news, a spokesperson for the national trade organization has confirmed that NAR has reached its $1 million limit on insurance coverage for buyer agent commission lawsuits. 

According to a recent Redfin report, homeowners are staying in their homes twice as long, on average, as they did in 2005. But homeowner tenure is still shorter than the peak reached in 2020. 

At Real Brokerage, the focus is on empowering the entrepreneur. And that approach is drawing in real estate professionals across the continent, including more than one BAM Creator. 

Nevada home seller Andrea Boykin filed a complaint on February 16, alleging a conspiracy within the real estate industry that requires home sellers to pay inflated commissions to buyer agents. 

Agent Tactics

Tom Toole breaks down the three specific types of value consumers want from their real estate agents: emotional value, insight value, and tangible value. 

This week, Byron Lazine released a long form video providing context for a YouTube Short published about a year ago. The long form update explains why business cards (still) suck, adding better ways to build rapport, become memorable, and convert more leads.  

Lion & Orb founder Audie Chamberlain shares how to craft a pitch compelling enough to capture the interest of reporters and editors. 

Agent Marketing

Lindsey Jo shares her secret technique for generating local real estate leads on Instagram by proactively seeking out and connecting with local individuals in her community. 

Ryan Forman of Actually Agents shares actionable advice to help you get started creating lead magnets that attract more of your target audience and convert more leads into clients. 

Katie Lucie knows from experience that success on Instagram is not about going viral. In this post, she shares IG analytics for three of her posts to compare her “best performing” post, which went viral, to two posts with lower numbers that led to real results