This week in BAM, we’re sharing a couple of our most clicked-on articles in real estate news, agent tactics, and agent marketing. Because we don’t want you to miss out on anything that could help you stay informed, level up your skills, and grow your business. 

Let’s dive in! 

News You May Have Missed

Probably the biggest news this week was the sudden and significant drop in mortgage rates after this week’s FOMC meeting—where Fed Chair Jerome Powell announced there would be three rate cuts in 2024 (one less than the number projected in NAR’s forecast). 

We also shared two more housing forecasts for 2024: one from Goldman Sachs covering the years 2024 to 2027 and the other from the National Association of Realtors® (NAR)

Agent Tactics

This week in agent tactics, we have an article from BAM Creator and knowledge broker Tom Toole on “How to Win the Year in December.” Find out what he means when he describes these last few weeks of the year as “separation season.” 

Then Dan Stewart shares three scripts he’s used successfully to reactivate old leads, and why you should use them over the next few weeks. 

Agent Marketing

In agent marketing, we shared 25 new email subject lines to get the best open rate of your life this holiday season. Don’t forget to check out last year’s list, too. 

If you caught this week’s webinar on content planning for 2024, you know 360-degree property tours are one of the best types of pillar content for real estate agents. So, Krys Benyamein had great timing with this week’s post on Matterport tours.  

Stay tuned for another value-packed week in BAM!