This is a Disney hospitality trick only the pros know.
If you’ve ever been to Disneyland maybe you’ve noticed this. Disney staff turns the air conditioning on so high, shoppers are conditioned to buy sweaters—even on hot summer days.
Because when they’re not feeling the heat, they can see themselves wearing things they wouldn’t dream of putting on if they were outside: sweaters, jackets, hoodies, winter caps, etc.
Plus, that AC has got them feeling way less stressed. And shopping gives them a reason to stick around and enjoy that. No wonder those shops make a killing!
But there’s more to the secret than cranking up the AC extra early.
It’s all in the ambience
You can apply Disney’s logic to the houses you’re showing to make visitors want to stick around to enjoy the sensory experience—and to get them thinking about living there.
When hosting an open house, get there extra early (well before the buyers start showing up) and crank up the air conditioning to cool the place down. Or, if you’re in a cold environment in winter, turn the heat on so it’s nice and cozy.
Also, turn on all the lights. Get some candles glowing if your sellers are okay with that (and practice candle safety). The lighting, combined with the perfect air temp, sets the stage for a low-stress environment and gets your visitors in a good mood.
Give visitors a reason to take a deep breath
Don’t forget to bake some cookies! It doesn’t take long if you bring some ready-to-bake cookie dough (make sure your sellers are okay with you baking in their oven), and it makes the entire home smell amazing!
All it takes is about 15 minutes to create a sell-worthy ambiance. And any visitor who walks in the door will experience cooler air, softer lighting, and the smell of freshly baked cookies.
It’s welcoming, encouraging, and it sets the stage for people to want to make offers. Because you’ve just made it easier for them to see themselves feeling at home there.
