If you’re a listing agent, those numbers on your client’s Zillow listing—views, saves, shares—aren’t just vanity metrics. They’re predictors.
The right numbers signal whether a home will sell fast, for top dollar, or if it might linger on the market. A recent Zillow report breaks down exactly what benchmarks matter and how sellers can use them to their advantage.
Read on for the highlights.
Zillow’s Benchmarks: The Numbers That Matter
Zillow analyzed home sales since Spring 2023, and the data is clear: homes that hit key engagement numbers go under contract faster and for better prices. Here’s what to watch:
Views: More Eyeballs, Faster Sales
- 250 views per day → Home typically goes pending in one week
- 500+ views per day → Homes often sell above list price
Saves: A Buyer’s Way of Raising Their Hand
- 5 saves per day → Home typically sells within one week
- 10+ saves per day → Home is more likely to sell above list price
Shares: Word-of-Mouth, Amplified
- 10+ shares per day → Majority of homes go pending within a week
- 20+ shares per day → Homes are likely to sell above list price
How Sellers Can Boost These Numbers
Want better engagement? Here’s how to make your listing stand out:
1. Highlight the Right Features
Zillow’s research shows that buyers respond to certain keywords. Not every dollar put toward home improvement will translate into a faster sale or at a premium, but some features do help homes sell for more than the asking price, including—
- Outdoor TVs
- Soapstone countertops
- Outdoor showers
And these home features typically mean a home will sell faster than expected:
- Plant ledges
- Frameless showers
- Terrazzo tile flooring
2. Nail the Listing Presentation
After that first phone conversation with a seller, how you prepare for your listing presentation—and what you bring to the table during the appointment—will determine whether a homebuyer sees you as the agent they want to work with throughout the home selling process.
What are you showing them that sets you apart from the average agent in your market?
As you’re showing the seller exactly what you do for your clients, don’t forget to include visible proof of how you position your clients’ listings on Zillow to maximize views, saves and shares—as well as why they should care about those numbers.
That includes:
- High-quality photos to grab buyers’ attention
- Compelling descriptions that highlight what buyers love.
- Mobile-friendliness—most home searches happen on a phone.
Everything that goes into an effective listing presentation is about the client—not about your company’s rank or how many Google reviews you have. Those can come into the conversation, but only if they’re relevant to what the homeowner wants.
Be prepared to answer the top 10 questions sellers have (which Sharran Srivatsaa broke down in his BAM Mania presentation last October.
One of those happens to be, “Does marketing even matter with Zillow, etc.?”
3. Promote the Listing
Another top seller question is “What are you actually going to do?” That should include your Zillow engagement strategy as well as what you’ll do to market the listing (via social media, email, etc.) and attract buyers.
As before, your answer should remain focused on what you’ll do to get the homeowner what they want. That includes:
- Share the listing across social media—and encourage others to do the same.
- Leverage email marketing to highlight key features and drive traffic.
- Use video tours and reels to increase engagement.
Be prepared to show them case studies involving properties like theirs, highlighting what you did to maximize views, saves and shares on Zillow and social media, and how that translated into home tours with motivated buyers—and ultimately a quicker-than-average sale at a higher price.
Key Takeaways for Real Estate Agents
For listing agents, Zillow’s data is a strategy guide. Here’s how to use it:
- Set client expectations based on engagement metrics. If a listing isn’t hitting these numbers, adjust pricing or marketing.
- Track performance in real time. If a home isn’t getting saves or shares, tweak the listing or boost promotion.
- Use these benchmarks to win more listings. Sellers want proof that their agent knows how to market their home. Show them what numbers matter and how you’ll hit them.
You already know that more engagement leads to results. This data can help fine-tune your strategy and serve your clients even better.
