What if you could send one simple email each week that sparks conversations, keeps you top-of-mind with your database, and leads to actual deals?
According to Sharran Srivatsaa, there is.
In a recent Instagram post, Sharran broke down his Deal of the Week email—why it works, exactly how to structure it, and the non-negotiables that make it so effective.
If you’re not already sending this to your database, you’re letting deals slip through your fingers.
Let’s dive in.
What Is the “Deal of the Week” Email?
The concept is simple but powerful. You send a text-based email every week—and only once a week—highlighting one property in your market.
Here’s what goes into it. As Sharran says, “Please, please, please DO NOT change it.”
- Subject line: “[City] Deal of the Week” (e.g., “Miami Deal of the Week”)
- First sentence: “This week’s deal is a [home type] in [neighborhood].”
- Bullet points: 3-5 quick details about the house, the neighborhood, and why you like it.
- Price: In bold so it catches attention.
- Call to action: “If you’re interested, just reply, and I’ll get you all the details.”
The key? No address. No links. No pictures. You’re delivering value but also giving them a reason to reply, which starts a conversation.
And to quote Sharran, “We know all conversion happens in conversation.”
Why This Works Every Time
This email creates curiosity and urgency, forcing recipients to hit reply if they want more details. As Sharran explains:
“When you don’t give away all the info, you create curiosity. People reply because they want more details, and that’s where the magic happens. Remember, all conversion happens in conversation!”
By keeping the information limited, you control the flow of communication instead of letting them disappear down a Zillow rabbit hole.
The result? More responses, more conversations, and more deals.
The Magic in “Of the Week”
The reason this strategy works isn’t just about withholding details; it’s about consistency and expectation.
People love recurring content, and a “Deal of the Week” gets them thinking about whether that week’s deal will be a good fit for them. Sales professionals in other industries can also use this strategy to highlight standout products or savings opportunities for their customers.
When done right, it creates FOMO (fear of missing out), keeping your audience engaged.
Your Next Move
If you’re not already using this strategy, start now. It’s a simple, repeatable system that generates real conversations—without the fluff.
Here are three key takeaways from Sharran’s strategy:
- Keep it simple. No links, no images, just a short text-based email.
- Be consistent. Send it weekly—no exceptions.
- Drive conversations. The goal is replies, not passive clicks.
Ready to make “Deal of the Week” your most effective email yet? Try it this week, and watch what happens. And for Sharran’s complete DOW system, just comment on this post to get it now.
