
How to Turn Every Open House Into More Listings
Byron Lazine shares a neighbor-first open house system, including scripts and follow-up, to turn nearby homeowners into future listings.

Byron Lazine shares a neighbor-first open house system, including scripts and follow-up, to turn nearby homeowners into future listings.

Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.

Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.

Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.

Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.

Ryan Serhant predicts only two major brokerages will survive by 2030 as agents push back and debate what it means for the future of real estate.

Byron Lazine shares a framework agents can use when buyers say “there’s nothing on the market,” including the unsell strategy, data reframing, and the A/B close.

Justin Benson of Shilo explains how AI could help real estate teams scale like tech companies by automating operations and boosting productivity.

Andrew Undem’s call blocks align with Harvard Business Review data on best days, best times, 5-minute response, and 6-attempt follow-up.

Redfin reports that more homeowners have rates above 6% than below 3% for the first time in five years, with 21.2% at 6%+ and 20% under 3%.

According to a new Shilo stat, 83% of agents fail to set a next step on calls. Here’s how that mistake is costing real estate deals, and what you can do about it.

Byron Lazine shares the home valuation script that drove 350% above-average conversion, with same-day follow-up and a 1–3 day nurture plan.
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