Yesterday’s BAM Masterclass broke down four lead generation paths, two paid vs two sweat equity, and how agents should choose based on runway, skill, and Q2 goals.
Byron Lazine shares the 4-1-1 open house formula agents can use to turn a basic pitch into a 6-day marketing campaign that wins more listings.
Marc Davison breaks down how AI is recommending agents, shaping client decisions, and raising the bar for visibility and positioning.
Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.
In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.
Byron Lazine shares a neighbor-first open house system, including scripts and follow-up, to turn nearby homeowners into future listings.
Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
Ryan Serhant predicts only two major brokerages will survive by 2030 as agents push back and debate what it means for the future of real estate.
Byron Lazine shares a framework agents can use when buyers say “there’s nothing on the market,” including the unsell strategy, data reframing, and the A/B close.
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