It’s that awkward time between Christmas and New Year’s when nobody knows what day it is. Everyone’s checked out, recovering from an eggnog-fueled, family-packed, travel-induced haze. Honestly, there’s no point in writing this because you’re not going to read it anyway!
But this is what separates the strong from the weak. At BAM, our content never stops. If you’re reading this right now, you’re already setting yourself up for a stronger year in terms of content. So, congratulations!
Now, let’s dive into the social media trends agents should leave behind in 2024.
Overly Polished Content
I’ve been saying this for a while, but it feels like highly edited, talking-head Reels aren’t connecting with audiences the way they did in 2022. Think about how you like to consume social media—would you rather watch an agent sitting in a podcast studio, pontificating about the market, or see something more organic?
Spontaneous content is in and will likely stay popular through 2025. Walk-and-talk Reels or off-the-cuff car videos consistently perform better than studio-shot clips. Audiences prefer content that feels like they’re catching a genuine moment rather than watching something overly scripted.
Another effective approach is to show the audience what you’re talking about. As the saying goes (that I definitely invented): proof over promise. Take this clip from Neel Dhingra, where he demonstrates how to map out your Reels to make them more engaging and impactful.
Crazy Hook Transitions
2024 was definitely the year of the bait-and-switch hook. You’d see something wild—a car crash, someone falling down the stairs, or an object flying toward the screen—and then suddenly, it transitions to a real estate agent talking about mortgage rate predictions.
These videos were incredibly effective at achieving their primary goal: getting people to stop scrolling. I’m not hating on this trend at all because it worked, and Krys Benyamein was one of the GOATs of this style. However, it feels like this trend peaked in 2024. With so many creators jumping on board, it’s only natural for it to fade a bit in 2025.
Check out this classic example from Krys:
Posting Just to Post
This strategy worked effectively in 2019 and for years prior, but the algorithm no longer rewards quantity over quality. While posting more frequently may increase your reach simply due to the number of “at-bats,” publishing content just to say, “I posted today” could do more harm than good.
AI-driven algorithms are now incredibly advanced, serving your content to the right audience rather than simply showing it to your followers. Quality content is more critical than ever for success. Focus on three key elements:
- Grab attention with a compelling hook to pull viewers in.
- Keep them engaged throughout the post.
- Deliver a strong call-to-action (CTA) that encourages meaningful interaction.
Pointless Call-to-Actions
Speaking of CTAs, avoid generic or uninspired ones like “Comment if you agree!” or “Share this with a friend!” Instead, give your audience a clear and specific reason to engage.
For example, if you’re sharing a listing video, ask something like:
- “What’s your favorite feature of this home?”
- “Which room would you want as your own?”
Too Much Text in Reels or Posts
When creating social posts, ask yourself, “Would I want to read all this text?”
Avoid cluttering Instagram Reels with too much text, or making the text too small or difficult to read. If your audience can’t understand the message in under a second, it needs reformatting.
The best content is often the simplest. For example, memes perform best when the joke or punchline is clear and easy to grasp in just one or two lines. If viewers have to wade through three or four lines to understand the point, they’re likely to scroll past.
Don’t exhaust or confuse your audience—keep it concise and engaging!
