The 2 Content Buckets Every Agent Should Focus on in 2026
Katie Lucie
January 5, 2026
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.
The Broke Agent shares five things real estate agents can do while bored at their open house this weekend.
January 2026 content ideas for real estate agents from The Broke Agent. Plus, what worked in 2025 and how to create authentic, hyperlocal posts that drive engagement.
This week, KBP hosts Byron Lazine, Tom Toole, and Lisa Chinatti shared their 2026 predictions, including why they expect mortgage rates below 6.3%.
The Broke Agent breaks down the 2026 State of Social report, highlighting why trust, transparency, and authentic content will determine who wins on social next year.
BAM Media rounds up 2026 housing forecasts on home sales, prices, inventory, and mortgage rates, with side-by-side charts from leading industry experts.
Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.
Realtor.com shows where home values have surged up to 86% since 2019 and where price growth is projected to fall as much as 10.2% in 2026.
RE/MAX survey shows 88% of buyers plan to purchase in 2026 despite delays. Safety, affordability, and community are shaping where they want to live.
Redfin reports buyer commissions climbed to 2.42% in Q3, up from 2.36% a year earlier, as slower demand gives buyers more leverage to secure representation.
Realtor.com’s November housing report shows rising delistings, selective buyers, and growing inventory as affordability reshapes where Americans can buy homes.
The Broke Agent shares his top content ideas for agents to use in December 2025.
New Western, the largest private marketplace in the U.S. for fix-and-flip residential investment properties, released their latest report, showing investors remain confident in residential real estate investment for 2023.
The 2022 RentSpree + RealTrends Rental Power Rankings are now live, showcasing the top residential real estate brokerage firms that serve the rental industry, assisting rental property owners and investors as well as tenants.
Byron Lazine and Nicole White discuss expired listings, BAM’s live cold-calling event, part-time agents and their place in the industry—with some surprising words from Byron—and the widely-varying predictions on the value of bitcoin.
On December 13, NAR held its fourth annual virtual economic and real estate summit to review 2022 and to share expectations for next year’s economy and real estate market. Here are the highlights of the NAR 2023 forecast for residential real estate.
Will Holmes, Opendoor’s Head of Agent Growth, discussed with BAM what agents can do when it comes to consumers’ biggest concerns: affordability and certainty.
Redfin’s 2023 Housing Market Forecast includes twelve predictions on key housing metrics, starting with the most likely scenario and adding other possible outcomes based on progress with inflation control and its impact on mortgage rates.
Realtor.com® released their 2023 Housing Forecast today with mixed news for homebuyers. For starters, the cost of home buying is not expected to decrease.
A record drop in mortgage rates, Lawrence Yun’s 2023 housing prediction, click-baity headlines, and two new Instagram features are today’s topics as Kat Drerup and Tom Toole join Dan Oneil and The Broke Agent.
A new Redfin report reveals the minimum annual income necessary for U.S. home shoppers to afford a typical home in today’s market. Here’s what you need to know.
With mortgage rates at 7% and a strong likelihood of recession around the corner, buyers and homeowners are asking, “Will the market crash?” Experts weigh in.
The Opendoor settlement, NAR’s market predictions, and 5 generations of homebuyers are this week’s topics as Tom Toole and Brooks Landry join Byron Lazine and The Broke Agent.
Brian Charlesworth, CEO and founder of Sisu, joins Byron Lazine to discuss systems and tracking, predictions for the future of real estate, and accountability.
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