Tessabella Jelten shares a simple Instagram strategy agents can use to turn content into conversations and qualified leads.
Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.
Krys Benyamein shares what Meta confirmed about Instagram reach, native publishing, and the Ray-Ban Meta glasses workflow.
Krys Benyamein breaks down how one headline-style Instagram post generated 400,999 views, 10,467 shares, and 30+ buyer phone numbers without video.
The Broke Agent breaks 2026 Instagram predictions, including what’s out, what’s working now, and how agents should adapt their content strategy for better reach and long-term visibility.
Lindsey Jo shares the secret behind high-performing real estate Instagram accounts—how problem-solving content builds trust, reduces anxiety, and converts followers into clients.
The Broke Agent shares the two essential elements every real estate Instagram account needs to build trust fast: faces and places.
Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.
Tessabella Jelten shares how to attract home sellers on Instagram using a step-by-step lead magnet and automation campaign tailored for conversion.
The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.
Haley Ingram of Coffee & Contracts shares what’s working on Instagram in November 2025, from DMs and fonts to keywords and local engagement.
Fannie Mae’s Economic and Strategic Research (ESR) Group released its revised forecast on May 19th. The group expects the U.S. to enter a mild recession later this year, along with a decrease in home prices.
On last week’s Knowledge Brokers Podcast, KCM Chief Economist George Ratiu joined Byron Lazine, Tom Toole, and Lisa Chinatti to discuss, among other things, how agents can break down the math for sellers locked into lower mortgage rates.
Byron Lazine appeared on the May 21st episode of the NBC Nightly News—in a segment on the “Sunday Scaries” to discuss the Bare Minimum Monday TikTok trend.
Lindsey Jo shares a story of how she found her authentic voice—and breaks down how you can do the same.
Lana Rodriguez joins Matt Lionetti and The Broke Agent to share how she dominates the competition in her market with a referral-based business model, how she throws 6-8 amazing client events every year, and how she uses Facebook groups to grow her business and keep up with her VIP clients.
Jimmy Mackin, CEO of Curaytor, shared a must-do strategy in the BAMx Private Facebook Group last week. Take a look to find out the email every agent should be sending to clients this week.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for May 15 – 21, 2023.
For the Hot Sheet recap for May 15th – 19th, Byron Lazine shares ways agents can address consumer fears during today’s complex market— whether discussing home prices, consumer sentiment or commercial real estate investments.
Realtor safety, how to create a podcast people actually listen to, consumer perception of the housing market vs reality, and social media tips on posting strategy are today’s topics as Haley Ingram and Andrew Undem join Captain Dan Oneil and The Broke Agent.
A RealTrends & BoomTown Case Study revealed best practices from top-performing agents and teams that consistently lead to more transactions year after year. Read on for the key findings so you can close up to 39% more transactions this summer.
Haley Ingram breaks down exactly how to use ChatGPT to build a real estate brand, using clear and well-chosen prompts.
Matt Lionetti shared an open letter (actually, it was a Reel, but you get the idea) targeted to all those mortgage brokers who spend the majority of their time trying to wine and dine agents.
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