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An Open Letter to Mortgage Brokers

Matt Lionetti shared an open letter (actually, it was a Reel, but you get the idea) targeted to all those mortgage brokers who spend the majority of their time trying to wine and dine agents.
Man sitting in a car, with bold text overlay reading 'Attention Mortgage Brokers: I SAY THIS' and torn cardboard at the bottom of the frame.
Man sitting in a car, with bold text overlay reading 'Attention Mortgage Brokers: I SAY THIS' and torn cardboard at the bottom of the frame.
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BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

Matt Lionetti shared an open letter (actually, it was a Reel, but you get the idea) targeted to all those mortgage brokers who spend the majority of their time trying to wine and dine agents.

And as usual, he nailed it:

The comment section was almost as good as Matt’s Reel, so naturally, we have to share some of our favorites. 

Agents Agree—No Tenders Required

Mortgage Brokers Fire Back

Mic Drop

So, instead of taking new agents out to lunch on a rotating basis, what can mortgage brokers do to ensure they’ll want to refer you business? Especially for those new to the business?

Matt had the perfect response to this question:

To join the conversation, head to Matt’s post. 

Download the printable PDF with all 27 lines:

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BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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