The Broke Agent announces hyperlocal content creator Alyssa Curnutt is joining BAM to teach agents her Instagram and email strategy.
This week brings real estate leadership shifts at REMAX and Redfin, plus lawsuit settlements from Compass and Gibson. Here’s what agents need to know.
Former FBI negotiator Chris Voss shares real estate scripts for handling commission objections, hesitant buyers and prospects who ghost.
Get 45 hyperlocal video hooks from Alyssa Curnutt to create more engaging real estate content for your local audience.
September gives real estate agents endless content opportunities. From Labor Day and football to fall, coffee The Broke Agent shares what to post in September 2026.
Team leaders often create positions around the people already working for them. Coach Dave Richards explains why the better approach is to design the future business first, then determine who can help build it.
Veteran brokers say real estate has a professionalism problem, according to a recent survey. Here’s what consumers are seeing and how good agents can prove their value.
Brad McCallum breaks down four AI mistakes hurting real estate agents’ brands, and how to use AI without losing trust, authority or your voice.
Alyssa Stalker, Coffee & Contracts’ head of education and strategy, shares eight content moves real estate agents are missing in 2026.
New-home supply sits at 9.6 months in July, with builders pricing below the resale median. Here’s why and two plays for agents to run right now.
Influencer Chelsea Anderson posted a reel admitting she used to think real estate agents were “kind of a scam,” until she sold a house with one that changed her mind.
Tom Toole breaks down five practical ways real estate agents can use AI to work smarter, from inspection reports to client emails.
Jason Cassity and The Broke Agent talk about breaking Instagram updates, how to grow your brand on social without posting, proven ways to guarantee views, and a powerful NotebookLM content hack agents can start using today to scale faster.
Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.
The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.
AI-generated “slander pages” about teachers are going viral. Here’s what it means for real estate agents and how to stay in control of your online reputation.
Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.
Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.
Tom Toole shares 4 steps to handle private exclusive listing objections, from exposure strategy and listing platform priorities to seller questions and proactive marketing.
Krys Benyamein shares how agents can use a new Instagram format to turn existing listing content into high-performing Instagram posts that serve as a content hub.
Can AI kill a real estate deal? Ryan Serhant shares how ChatGPT derailed a $50M transaction, exposing the risks of AI pricing advice without context.
The Viral Agent webinar breaks down 3 hyperlocal content styles and 2 filters that help agents turn local engagement into real estate clients.
Katie Kenny joins Jason Cassity and The Broke Agent to talk about Instagram bios that convert, building signature series content, repeatable listing video frameworks, and Gen Z content strategy. They also explore DM-driven lead generation tips, hyperlocal content ideas, and Facebook community groups that can turn followers into clients.
Byron Lazine shares three open house scripts that lead to better conversations and a 100% sign-in rate to turn every open house into multiple listings.
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