6 Phrases that Kill Your Prospecting (& What to Say Instead)
Sarah Lentz
September 14, 2026
Ramon Casaus highlights six phrases real estate agents use that kill your prospecting and what to say instead.
Ramon Casaus highlights six phrases real estate agents use that kill your prospecting and what to say instead.
Instagram rolls out new features for agents, mortgage rates top 7%, brand-killing social trends, a listing appointment mistake to avoid, and the final chance to grab a BAM Camp ticket.
The Broke Agent breaks down six real estate content trends that need to die.
Luke Acree shares 5 things 50 real estate team leaders agree on, and 3 things they still argue about, from his interviews for an upcoming book.
Ken Pozek shares the 8 lessons he wishes he knew, all of which led to his latest milestone of $2 billion in real estate sales.
eXp CEO Leo Pareja calls seller choice beautiful bullshit marketing speak that ignores fiduciary duty and puts the housing market at risk.
These nine subtle behaviors make sellers trust you faster. Which of these will you cultivate to build rapport and win more listings?
Tom Toole shares a four-step system for real estate agents to build phone confidence before every call.
Shannon Gillette breaks down why bad-mouthing a competitor by name in a listing appointment can cost an agent the deal and their reputation.
The Broke Agent breaks down how Tennessee agent Marie Lee turns client stories into storytelling posts that win real estate listings from sellers.
Contractors and chefs are building massive audiences by filming their work. Here’s how real estate agents can use the same strategy.
A recent Instagram carousel by Tom Toole shares how real estate agents can turn Labor Day weekend into an accelerator for the final four months of the year.
Agents reacted to a BAM Instagram Reel on the worst advice agents can give their clients: “Marry the house, date the rate.” Here are the highlights.
Katie Clancy shares five ways to become the community real estate agent, making you the first person consumers think of when it’s time to buy or sell their home.
The Broke Agent shares five genius hacks to boost engagement on your Instagram posts – after you’ve already posted (plus some bonus tips)
Like every social media platform, TikTok is constantly evolving. Here are the new TikTok features that real estate agents can take advantage of.
The Broke Agent posed a question agents have heard countless times before: “Would you be willing to reduce your commission?” Agents were quick to react with advice of their own.
Taya DiCarlo delivers five ways to boost your confidence and kick imposter syndrome to the curb.
We rounded up the worst of the week! Enjoy this collection of bad real estate pics for October 10-16, 2022.
Kala Laos joins Byron Lazine to discuss Zoodealio, the future of iBuying, and how the Zillow-Opendoor partnership will likely affect agents and the real estate industry.
Great educators explain things in a way that’s easy to understand. Tom Toole breaks down a scripting hack to make data relatable for your clients.
Dan Oneil steps in to host, joining The Broke Agent, Jason Cassity, and Brooks Landry for a conversation covering first-time homebuyers, Robert Reffkin’s office tour, read receipts, and Instagram subscriptions.
Neel Dhingra joins The Massive Agent to discuss his blueprint for creating viral videos, along with a proven hack for overcoming the fear of being on video — and a free webinar training.
Chris Smith shares the biggest opportunities to grow your real estate business by decade—so you can step away from old-school strategies and put more attention on modern marketing.
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