The 5-Part Framework for Getting Recommended by AI
Sarah Lentz
September 22, 2026
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Will Draper breaks down the 5-part framework AI search uses to decide which real estate agents to recommend to buyers and sellers.
Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.
Danielle Hale breaks down a tough Q4, the K-shaped housing market, and how the Let America Build campaign proposes to address the housing shortage.
5 quick wins for real estate agents: rank higher in AI search, close deals from Instagram, avoid prospecting phrases that backfire, decode the latest rate hike for clients, and fix your property drip campaigns.
Shannon Gillette’s 10-part Instagram series teaches real estate agents why posting consistently beats chasing one viral video.
The Broke Agent breaks down Gary Vee’s 7 social media myths and what each one actually means for real estate agents.
Alyssa Curnutt breaks down how to pick a hyperlocal content niche and build an audience avatar, the approach behind 51+ closed deals from Instagram.
Shannon Gillette explains how her real estate team sells 300+ homes a year without relying on paid leads.
Byron Lazine explains how to reframe seller waiting objections into a signed plan with the Reserve Your Spring Launch framework.
Zillow’s new report shows building permits at a post-pandemic low. Whether that points to a housing shortage is still up for debate.
AD Mortgage’s 23-year study finds buying now beat waiting two years in 61% of cases across all 50 states and DC, from 2000 to 2022.
Zillow and RealScout are teaming up to bring pre-MLS listings to more than 100,000 agents and their buyers later this year.
The Broke Agent shares what real estate agents should NOT post over the holidays—and smarter ways to stay top of mind.
This week, KBP hosts Byron Lazine, Tom Toole, and Lisa Chinatti shared their 2026 predictions, including why they expect mortgage rates below 6.3%.
BAM highlights standout 2025 real estate recap posts, from journal-style reflections to Spotify Wrapped spin-offs that turned agent storytelling into scroll-stoppers.
The Broke Agent breaks down the 2026 State of Social report, highlighting why trust, transparency, and authentic content will determine who wins on social next year.
Playmakers Podcast guest Nykia Wright explains why NAR adopted zero-based budgeting and how financial discipline has become central to rebuilding trust.
Alyssa Curnutt shares how she created a simple holiday lights map that generated over 700 email subscribers and took less than an hour to make.
BAM Media shares a free Home Equity Scripts download by Byron Lazine, with year-end email, phone, and voicemail scripts for value-driven homeowner outreach.
Mike Del Prete examines Google’s test of for-sale listings in search, while CNBC adds market context on what it could mean for Zillow and real estate portals.
Ryan Serhant explains why confidence is currency on Codie Sanchez’s BigDeal podcast, and how clarity, speed, and restraint drive decisions at the top.
Realtor.com chief economist Danielle Hale explains why mortgage rates below 6% in 2026 would come with tradeoffs and why supply and policy matter more.
Alyssa Curnutt shows how a simple community webinar turned 50 signups into buyer consultations and $41K in GCI in her opening segment for the 2025 BAMMYs.
Clever Real Estate surveyed 2026 buyers and sellers, revealing that 86% expect a good year to move despite 93% expecting financial challenges and rising costs.
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