Alyssa Curnutt’s opening segment for the 2025 BAMMYs revealed a strategy most agents overlook. A simple buyer webinar helped her connect with serious buyers and generate real income for her business.
What makes this even more interesting is how it grew out of the same system she uses year-round. Alyssa’s content is consistent, local, helpful, and designed to build trust long before someone considers reaching out.
In other words, the webinar wasn’t an isolated tactic. It was the next logical step for people who already saw Alyssa as the go-to guide for everything happening in Spokane.
The Hyperlocal Foundation Behind the Webinar
Alyssa’s hyperlocal content focuses on new developments, business openings, and local storytelling that reflects what her community actually cares about.
Her posts consistently get thousands of views, and a significant share of those are from non-followers. Her videos followed a simple, repeatable format:
- Alyssa on camera for the intro and closing
- Quick cuts every couple seconds
- Clear and specific CTA
The result is a fast-growing audience that trusts her voice. For agents looking to replicate Alyssa’s strategy, it’s easier than ever. Access her entire Hyperlocal Content Blueprint with a 7-day trial to BAMx here.
One of her biggest wins came from the Holiday Lights Map. After sharing a green screen reel directing viewers to comment for the map, her video pulled in about 2,400 comments. Roughly 1,200 were real submissions and she collected about 550 email addresses from that single piece of content.
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She also sends a weekly newsletter on Thursdays, where she shares local events, market updates, reels from the week, and new listings.
The consistency has paid off. As Alyssa put it, a woman approached her at a local event and said she saves the newsletter every week and forwards it to her daughter.
That level of recognition matters. It turns a webinar invite from digital clutter into something familiar and welcome.
What the Webinar Actually Covered
Alyssa created a 20-minute event designed to spark curiosity. Rather than hosting a traditional first-time buyer consultation, she reframed it as a community outlook session.
The content included the following:
- A short, high-level look at rates and what was happening in the market.
- A rundown of new developments coming to Spokane in 2026.
- A preview of new businesses opening soon.
- A live Q&A where attendees could ask about timing their purchase.
She promoted it through Instagram Stories and her weekly newsletter, the Spokane Insider. No ads. No complicated funnels. Just a simple invitation to people who already liked her work.
Community Response and Financial Results
The event pulled in about signups. Between 10 and 12 attended live. From that group, she booked five buyer consultations.
Two of those buyers purchased homes in 2025, resulting in $41,000 in GCI.
Alyssa kept the tone practical, direct, and easy to understand. She also made the recording available afterward so anyone who couldn’t attend could still watch and reach out.
Why Her Webinar Worked When Most Don’t
During the BAMMYs segment, The Broke Agent called out the obvious. He put it this way:
“I’ve never done (a buyer webinar), but they sound horrible. But this is a good twist here.”
He elaborated on why this one landed, saying the structure matched the content Alyssa’s audience already wanted. Instead of teaching people “how to buy a home,” the webinar focused on new developments and new businesses, along with a short conversation about the market.
Alyssa didn’t host a webinar as a first attempt to connect with potential buyers in her market. She leveraged the brand recognition she’d already built and designed something different.
Something community-based. Something only she could deliver.
And people responded because they already knew her from content they’d learned to look forward to.
Scaling the Strategy for 2026
Because the first webinar worked, Alyssa is now planning to host more. One in January, one in late February, and possibly a mid-year session. This time, she plans to promote them more deliberately with feed posts, Stories, and newsletter features.
She’s also sticking with what works: lead magnets like the holiday lights map, consistent video storytelling, and local updates that build trust long before someone raises their hand.
Takeaways You Can Apply Right Now
These principles hold up no matter your market:
- Your hyperlocal content builds the foundation for any event or lead magnet.
- A short, curiosity driven educational session is easier for people to say yes to.
- You only need a small number of attendees to generate real business.
- A community outlook delivers more value than a traditional buyer seminar.
- When people already trust you with information, they’ll trust you with their biggest transaction.
Alyssa didn’t reinvent her business. She just connected the dots between her content, her inbox, and her community. You can do the same.
Want to go deeper on the strategy that laid the perfect foundation for Alyssa’s webinar? Her Hyperlocal Content course is now live on BAMx. Not a member yet? Sign up for a free 7-day trial to get full access and download the workbook.
