3 Numbers Every Agent Should Track for the Next 90 Days
Tom Toole
September 22, 2026
Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.
Tom Toole explains how real estate agents can use the fourth quarter of 2026 to pull ahead of competitors who check out early.
Danielle Hale breaks down a tough Q4, the K-shaped housing market, and how the Let America Build campaign proposes to address the housing shortage.
5 quick wins for real estate agents: rank higher in AI search, close deals from Instagram, avoid prospecting phrases that backfire, decode the latest rate hike for clients, and fix your property drip campaigns.
Shannon Gillette’s 10-part Instagram series teaches real estate agents why posting consistently beats chasing one viral video.
The Broke Agent breaks down Gary Vee’s 7 social media myths and what each one actually means for real estate agents.
Alyssa Curnutt breaks down how to pick a hyperlocal content niche and build an audience avatar, the approach behind 51+ closed deals from Instagram.
Shannon Gillette explains how her real estate team sells 300+ homes a year without relying on paid leads.
Byron Lazine explains how to reframe seller waiting objections into a signed plan with the Reserve Your Spring Launch framework.
Zillow’s new report shows building permits at a post-pandemic low. Whether that points to a housing shortage is still up for debate.
AD Mortgage’s 23-year study finds buying now beat waiting two years in 61% of cases across all 50 states and DC, from 2000 to 2022.
Zillow and RealScout are teaming up to bring pre-MLS listings to more than 100,000 agents and their buyers later this year.
Realtor.com, Zillow and 12 other real estate leaders launch Let America Build, a campaign pushing local action to address America’s national housing deficit.
Clever Offers data shows 32% of sellers distrust investors as Trump signs an executive order limiting institutional access to federally backed home financing.
A viral chart claimed 71% of real estate agents closed zero deals last year. Here’s where the stat actually came from, what NAR data really shows, and why accuracy, perception, and proof matter for agents and consumers.
There are four social media plays that actually produce real estate leads. Tessabella Jelten shares how agents can turn followers into buyers, sellers, and referral partners with proven strategies.
President Trump’s housing-related remarks at the World Economic Forum outlined views on homeownership, investor activity, mortgage rates, and affordability trade-offs.
Byron Lazine explains how one listing often leads to two more using a proven circle dialing script, two soft questions, and trust-first conversations.
The National Association of REALTORS releases its 80-page 2025 Annual Report, detailing budget cuts, legal shifts, and engagement metrics tied to its reform plan.
Tom Toole explains why mid-January is not early and breaks down the 13.5% pacing rule, daily call math, and what to say to get back on track in 2026.
Chris Smith shares how to turn “Deal of the Week” into a repeatable system using ChatGPT Agent Mode to find real deals, grow your email list, and position yourself as the opportunity agent.
Krys Benyamein breaks down The Listing Flywheel, a system for turning one listing into weeks of marketing momentum, in a live webinar on January 21.
The Broke Agent shares five things you can do while bored at your open house today.
Shane Burgman explains how his un-sexy mailers helped him sign 50 listings in 2025, using simple market data and consistency to build trust before calls.
The Broke Agent breaks down Instagram’s “2016 comeback” trend and how to use nostalgic, unpolished posts to stand out and spark engagement this week.
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