Agent Marketing

Repurpose Old Content with New Hooks

Krys Benyamein shares his hack for repurposing old content to massively upgrade your engagement and grow your audience.

November 13, 2023
Krys Benyamein

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How many social media posts have you made in the past that you know should have exploded and didn’t?

(I can’t be the only one.)

The reality is, more often than not, your video doesn’t suck. Sometimes the real culprit is the algorithm—which, for reasons of its own, decides your post isn’t worth putting in front of more people. Hurtful.

But I have a secret.

It’s not the entire video. It’s the hook.

Instead of trying to come up with new videos, here’s the key to getting more engagement:

Take an old video
Record a new hook
Stitch them together

The reality is the audience isn’t watching anything you’re doing that closely. So, don’t worry about people seeing the same video twice. They probably didn’t make it through the first video’s hook anyway.

So, make a list of your underperforming videos and start brainstorming some new hooks for them—or have ChatGPT do that for you.

Then get your new and improved content online and watch your views go up.

If you’re looking for tips on how to make your video hooks stronger, check out these other posts on BAM:

If you found this tip helpful, share this with someone you know. It could make all the difference in their engagement and help them attract more business this year.

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About the Author

Krys Benyamein

Meet Krys Benyamein, the driving force behind Estate of Grace Real Estate. A trailblazer in video-first marketing, Krys helps lead his team to an average of 100 home sales per year. His journey from lawyer and public defender to realtor and investor showcases his diverse expertise. When not closing deals, Krys conquers mountains both figuratively and literally and recently summited Mount Everest, the tallest point on earth. He's a devoted family man, cherishing time with his wife, Paige, a plastic surgeon and their first child, Hendriks.