It means something if Gary Vaynerchuk says it’s hard to stand out on Instagram and reach as much of your audience as possible. 

He said as much in a recent post. But more importantly, he shared what he’s doing right now to adapt to Instagram’s changing algorithm. 

The only way to hack it is the stuff I talk about: “best practices of the moment.”

Gary Vaynerchuk

Two-post carousels

Gary’s post does more than just point out what it takes to maximize your visibility on Instagram; he shares exactly what he’s doing—which is different from what his audience is used to seeing him post on other platforms. 

Two-post carousels:

  • The first slide is a meme
  • The second is the video

The post linked to above is a perfect example of this. It’s also something that The Broke Agent has been talking about recently. 

So, why is someone as well known across the globe as Gary Vee changing up his usual posting strategy for Instagram? Because he’s not doing it on a whim. 

He is posting two-part carousel posts because, in his words, “It’s what is now working, as of this moment, that could give you the most upside.” 

It’s not enough just to repeat whatever you’re doing on other platforms. Your Instagram audience is different from your audience on TikTok, Facebook, or LinkedIn. And since he’s killing it on every platform he uses, when Gary Vee shares something he’s doing to get more visibility, we pay attention. 

It’s like if you’re the best player in your 6th grade football team. That’s good! But when you get to high school, it gets harder to be the best player. And then there’s college, and then there’s the pros. Instagram now is the ‘pros.’ If you’re going to really go crazy, you got to be the best.

Gary Vaynerchuk

After all, with these two-part carousels, he’s bringing together three things Instagram users love: 

  • Carousels 
  • Memes
  • Videos

Sure, you could do just one of those things—or two. And, to be clear, not every post you put on Instagram has to be a two-part carousel. We’re big fans of mixing it up. Variety is good. 

That said, if you haven’t tried two-post carousels, yet, it’s time to at least consider adding this to your Instagram posting strategy. 

With our deep appreciation for all three formats, this just feels right. 

Another take on the same formula

Dustin Brohm, aka The Massive Agent, has created a few two-part carousel posts, with a slight variation on Gary Vee’s formula: the first slide of the carousel is an image—but not a meme.

That variation opens up a lot more opportunities for real estate content creators. Just make sure your first page is an attention-grabber.