ChatGPT

Housing Market

How Today’s Homebuyers Think, Spend, and Decide

The 2025 NextGen Homebuyer Report shows that while 59% of younger buyers believe homeownership is attainable, only 19% think it’s a good time to buy, with 74% of Gen Z using YouTube and 43% using AI tools like ChatGPT for guidance.

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Agent Strategy

Best Advice for Agents Competing With AI in Real Estate

In a new BAM interview, Byron Lazine sits down with Dermot Buffini to unpack why trust, not tech, is still the foundation of a strong real estate brand. From emotional sobriety to the dangers of defaulting to automation, this conversation is a wake-up call.

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Agent Marketing

How to Show Up in AI Search Results (Without Writing Code)

Amy Stockberger shares how her team built local visibility in AI search tools like ChatGPT, Bing Copilot, and Perplexity by answering real client questions and creating a custom GPT concierge. If you’re not showing up when people ask AI real estate questions, your competitors are.

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Agent Marketing

Build Your Own AI Stack: 13 Tools to Try in 2025

This blog breaks down 13 AI tools real estate agents should test in 2025, including ChatGPT Plus, CapCut, and Mosaik. Each tool includes real estate-specific use cases to help you save time, create better content, and convert more leads.

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Agent Marketing

How to Build a Custom ChatGPT That Sounds Like You

In last week’s Walk Thru episode, Jason Cassity and The Broke Agent broke down how real estate agents can build a custom ChatGPT trained on their voice, content, and even their DISC profile, using ChatGPT to create a personalized real estate assistant.

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Agent Marketing

How to Make a Viral Talking Baby Podcast Clip with AI

Bobby Kawecki breaks down his exact step-by-step process for creating a viral talking baby podcast clip using AI tools like ChatGPT, CapCut, and Hedra. From extracting a 20-second audio clip to generating animated baby images and syncing them to voice, this guide covers everything you need to replicate the trend.

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