Ah, the world of online reviews—where the opinions of others can make or break a business.
For real estate agents, positive online reviews can help you attract more clients and establish credibility in a competitive market. The problem is, when it comes to asking for reviews, many agents feel as pushy as Dan Oneil in this brilliant Reel:
We all know online reviews are important—and BrightLocal’s Consumer Review Survey shows just how much consumers rely on online reviews. According to its survey, 98% of consumers read online reviews for local businesses.
Not surprisingly, Google is the most trusted review platform, with 87% turning to its reviews for businesses. In addition, 57% of consumers turn to Google specifically for reviews in the real estate industry.
To help you increase your ratings, we’re sharing strategies to obtain those coveted 5-star reviews while maintaining a professional and respectful approach.
Are You Making These Mistakes?
Too many agents neglect to get reviews simply because they are afraid to ask! But, according to BrightLocal’s survey, 95% of people are willing to write a review—with 37% stating they only write positive reviews.
This means it’s time to stop making these mistakes:
Fear of Being Pushy
Many agents avoid asking for reviews because they don’t want to come across as pushy. However, there’s a difference between being pushy and making a polite request. Satisfied clients are often happy to share their positive experiences if you approach them respectfully.
Lack of Follow-Up
You know how important follow up is when prospecting—the same can be true with reviews. Sometimes, a gentle reminder is all it takes to prompt clients to leave a review. Don’t assume that they’ll remember to do it on their own. Follow up with a friendly text message or email, expressing your gratitude for their business and asking if they would be willing to share their thoughts.
Neglecting Different Review Platforms
Don’t limit yourself to just one review platform. While Google is the most trusted source, different clients prefer different platforms, so diversify your requests. Encourage clients to leave reviews on Google, Zillow or Facebook.
Start Working for that Review on Day One
Getting that review starts well before closing day—it’s something you need to earn.
Creating a positive experience worth reviewing is the foundation of obtaining reviews without being pushy. Here are a few things to keep in mind:
Go the Extra Mile
This is the biggest factor when it comes to gaining a positive review—with 81% of consumers stating they’d be likely or highly likely to leave a review for an exceptional experience, and 79% would be likely or highly likely to leave a review for an experience that started off on a sour note but then turned into a positive experience.
And for all you new agents—73% of consumers would be likely or highly likely to leave reviews for new businesses—so don’t shy away from asking your first clients for reviews!
Throughout the process, strive to exceed your clients’ expectations at every step. By providing exceptional customer service, offering personalized recommendations, and going above and beyond during the buying or selling process, your clients will appreciate your dedication and be more inclined to leave a positive review.
Establish Emotional Connections
Building strong relationships with your clients is key. Take the time to listen, understand their needs, and show empathy throughout the real estate journey. By fostering emotional connections, you create an experience that clients will eagerly share with others.
Make Leaving Reviews Convenient and Easy
Everyone is busy. And while leaving a review doesn’t take a tremendous amount of time, it is one more item on the to-do list. Knowing this, make sure you take all the hassle out of leaving a review—and aim to make your clients feel good about leaving one.
Timing is Key
The best time to ask for a review is when your clients are most satisfied. For example, after successfully closing a deal or helping them find their dream home, they’re likely to be thrilled with your services. Seize this opportunity and make your request promptly.
Personalize Your Approach
Tailor your review request to each client. Show genuine appreciation for their business and mention specific details about their experience. Personalization goes a long way in making your clients feel valued and more inclined to share their positive feedback.
Make it Easy
More than half (51%) of consumers are likely or highly likely to leave a review after receiving an email or text message with a direct request. Provide clear instructions on how and where to leave a review. Include direct links and step-by-step guidelines to simplify the process and increase the likelihood of follow-through.
Showcase Your Stellar Reviews
You already know that consumers are seeking out reviews if they’re considering working with you. So, you might as well showcase them!
Amplify the reach of your positive reviews by sharing them on your social media platforms. This can be as simple as a screenshot of a review—along with some copy in the description about your experience working to close that deal. The authenticity of the screenshot, coupled with some behind-the-scenes insight from you can make for an engaging post that sticks in the minds of the consumer.
In addition, feature reviews prominently on your website’s homepage or testimonials page. Highlight the positive experiences your clients have had working with you. This builds trust with potential clients and reminds other clients of your expertise and skills.
Don’t overthink the process of asking for reviews. Start by providing exceptional service, and when the time is right, ask for an honest review of the process.