Who appreciates Krys Benyamein’s philosophy on how to manage your mood as much as I do? The philosophy is, “Fuck your mood.” 

When life gets lifey, we still need to show up for our families, our clients and the daily disciplines that drive growth and allow us to build a consistent business. So how do we do that when we are juggling other, really important things? 

School is out for summer and to say I am squeezed is an understatement. Between client meetings and attempting to create magical summer memories for my kids, my time vanishes quicker than I’d like. 

Yet even when life is extra hectic, I’m mostly staying on track, and I credit that to a few impactful strategies that I learned from the book The Slight Edge. Last week, I started rereading it, and almost immediately I realized that the lessons I implemented from this book years ago are the main factors contributing to the wins I am feeling today. This book by Jeff Olsen emphasizes the importance of daily disciplines, consistency, patience, long-term vision and continuous learning.  

Here are the three lessons from The Slight Edge that every real estate agent should incorporate into their professional life.

Consistency is Key

We have all heard it before – consistency is key to building a successful real estate business. It’s not about the occasional big win but the regular, daily actions that build a solid foundation for your business. Consistent prospecting, networking, marketing and follow-up ensure you remain top-of-mind with clients and prospects.

Consider the impact you could make in just one year by consistently making a few extra connections each day, spending 30 minutes listening to an educational podcast or consistently posting valuable content on social media three times a week. These actions might seem small on their own, but over time, they accumulate and create significant momentum. Consistency builds trust and reliability, qualities that are essential for long-term success in real estate.

Patience and Long-Term Vision

In real estate, patience is more than just a virtue; it’s a strategic asset. Leads take time to convert, transactions can take time to close, and market conditions can be unpredictable. Jeff Olson’s philosophy underscores the importance of maintaining a long-term vision, understanding that the efforts you invest in today will pay off in the future.

If you want to win on this one, you need to fall in love with the long game. Having patience means recognizing that success does not happen overnight. We plant seeds today, nurture them for some time, and wait for them to grow into opportunities. I won’t lie to you and say it’s easy, but this long-term perspective helps you stay focused and motivated, even when immediate results are not visible.

Embrace Continuous Learning and Improvement

I’m confident you already value continuous learning if you are reading BAM articles, but I cannot emphasize enough how impactful it is to find industry leaders you respect and learn from their expertise. The information is out there, and it’s completely free and accessible, and it’s up to you to tap into it. 

Embracing a mindset of continuous learning and improvement, as advocated by Olson, ensures that you stay ahead of the curve. We all understand the real estate industry can change rapidly, with new technologies, regulations, and market trends emerging regularly. And in 2024, it’s a lot to keep up with. Investing time in professional development, attending industry conferences, and staying updated with market news not only enhances your expertise but also increases your credibility and value to clients. It’s how you become the knowledge broker.

The lessons from The Slight Edge are profoundly applicable to real estate professionals. The agents who are on top, winning regardless of market conditions, understand the importance of making consistent, positive choices every day. They cultivate patience, consistently invest time and energy in building their business, learn new skills, and maintain client relationships to exceptional standards.

If you want to mood-proof your business, this book, which vividly illustrates the transformative power of consistent daily disciplines, is a great place to start.