
What’s a Good Cost per Lead in Real Estate? The Answer Might Surprise You
Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.

Luke Acree explains why cost per lead is the wrong metric for real estate agents and what to track instead to actually grow your business.

If you’re not sending emails consistently to your SOI (and many of you are not), you’re missing out on a low-cost, high-return marketing opportunity, Troy Palmquist writes.
Krys Benyamein shares the three daily actions that keep his real estate business growing in any market. He breaks down how to reverse-engineer your income goals, create consistent marketing touchpoints, and stay sharp as a trusted advisor.

Use this mid-year audit guide to evaluate your real estate business and content strategy based on what’s actually working. Learn how to assess your performance, track key metrics, and adjust your daily activities to hit your year-end goals.

In a recent TikTok post, Barbara Corcoran shared nine “unhinged” things she did to get her real estate business off the ground, including registering competitors’ domain names to putting cows on a penthouse roof.

The latest ICE Mortgage Technology report shows U.S. homeowners tapped nearly $25 billion in home equity during Q1 2025—the highest first-quarter volume since 2008 and a 22% increase year over year.

The Broke Agent shares five thing you can do over Memorial Day Weekend for your real estate business.

Join Byron Lazine, Tom Toole, and Lisa Chinatti for an exclusive, in-person BAM Workshop on May 15th to learn proven strategies for scaling your real estate business—plus a chance to go behind the scenes of a leading brokerage. Get the details here.

Katie Lucie shares her journey of hiring virtual assistants, why it didn’t work, and the hire that finally helped build a sustainable business system.

Zillow isn’t going anywhere—62% of real estate web traffic flows through it. Byron Lazine shares mistakes agents make with Zillow and how to start leveraging it to win more listings in 2025.

Ready to turn “maybe next year” into “let’s do this”? BAM provides six expert strategies to help you reconnect with clients, turn their hesitation into confidence, and jumpstart your real estate business in the new year.

Boost your real estate business with 3 must-send emails in 2025! Build trust, generate leads, and stand out with actionable tips from Tessabella Jelten.