Agent Marketing
What Happens When You Market the Memories Instead of the Mansion?
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.
June 13, 2026
Matt Lionetti’s latest listing video is a masterclass in emotional storytelling. Here’s why it works and how to use the same framework.
Two simple videos filmed in a car pulled over 600K views. The Broke Agent breaks down why they worked and the content lesson for real estate agents.
BAM highlights the top 5 marketing strategies of 2025, breaking down the content types that drove the highest engagement.
Here’s a look at the six best listing videos of 2025, featuring this year’s BAMMYs winner and finalists, with creative examples agents can use for inspiration.
Real estate creators brought their best holiday energy in 2025, from Matt Lionetti’s gift-wrapping reel to The Broke Agent’s top seasonal memes.
BAM presents the 2025 BAMMYs on December 10 at 2 PM ET. Submit your nominations now and register free to watch the best real estate content of the year.
Matt Lionetti’s cinematic one-shot video highlights a $1.85M home featuring four hidden doors, a speakeasy, and custom lifestyle design.
Discover Matt Lionetti’s simple, one-shot listing video idea any agent can replicate to create scroll-stopping content and highlight key home features.
The Broke Agent shares why memes still dominate real estate content—and how tapping into hyper-local humor can grow your following and boost engagement. Includes top tools, examples, and a shortcut to ready-to-post meme templates.
The Broke Agent shares three must-know social media tips for real estate agents, including Matt Lionetti’s advice on accountability, Katie Day’s strategy for generating leads through Instagram DMs, and the best times according to Hootsuite.
Real estate pros Matt Lionetti and Miranda Caldwell use storytelling to transform a condo listing video into a cinematic experience that captivates buyers.
Have you thought about what your “thing” is for marketing? In other words, what makes your brand recognizable? What’s your niche? When people hear your name or see your content,
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