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Agent Strategy

Two people collaborate over charts and documents on a table, with a tablet and notebook nearby.

Agent Strategy

Create a Foolproof Real Estate Business Plan for 2024 (Yes, You Should Start Planning Now)

Do you have a clear, detailed, and effective business plan for next year? Given the deals that go under contract in Q4 2023 will close in Q1 2024, the time to have a plan in place is now. Here’s why September is planning time—and how to do it right.

September 7, 2023

Smiling businessman in a blue suit sits at a desk with documents and a pen ready to sign the contract in front of him.

Agent Strategy

3 Pieces of Real Estate Information Agents Need to Bring on Every Appointment

Tom Toole shares three pieces of information every agent needs to share to be able to guide people and help them make winning decisions.

September 5, 2023

Blue rounded chat bubble with a buyer-focused marketing message about housing plans and marketplace opportunities; Read 12:18 PM

Agent Strategy

Two Text Scripts to Use with Home Buyers Right Now

Tom Toole shared two variations on a text script he uses with his team to get near-immediate and all-day responses from buyers in today’s market—not in spite of high mortgage rates but because of them.

August 31, 2023

Businessman in a beige plaid blazer explains stock charts on a tablet as a hand with a stylus points at a blue graph in front of market screens.

Agent Strategy

Helping Homeowners Navigate Evolving Real Estate Trends

Tom Toole shares how real estate agents can help homeowners who are feeling the lock-in effect—and how you can determine how serious your seller leads are.

August 29, 2023

Agent Strategy

3-Step Strategy for Handling Objections

Tom Storey breaks down a powerful three-step process for handling any objection, including the one where another agent is “willing to do it for less.”

August 29, 2023

Agent Strategy

Navigating Setbacks in Real Estate (and Life)

Lindsey Jo shares how to thrive in real estate amidst challenges. Learn 3 practical tips to navigate setbacks and find success in a changing market.

August 28, 2023

Man in a light blazer using a smartphone in the foreground; a grayscale image of hands holding money appears in the background, suggesting wealth.

Agent Strategy

Agents: Beware of Fraudulent Lenders

Dan Oneil shares a story of a recent transaction with a mortgage lender that went wrong—and gives four tips to help real estate agents avoid fraudulent lenders.

August 24, 2023

Tablet held by hands shows a gradient screen reading 'AUTISM HANDBOOK for AGENTS' on a wooden desk with a laptop and a coffee cup nearby

Agent Strategy

Guiding Families with Autism Through a Relocation: A Handbook for Real Estate Agents

Victor Antunez shares how real estate agents can guide families with autism through a relocation—including insights learned through his professional work as an agent and personal life as a father of an autistic child.

August 23, 2023

Man with tattoos in a light shirt sits in the foreground as a colorful, lit castle appears in the background at night.

This Disney Secret Gets Open House Visitors in a Buying Mood

Krys Benyamein shares a brilliant Disney secret you can use at an open house to put buyers in a good mood—and get those offers rolling in.

August 23, 2023

Agent Strategy

How to Build Unstoppable Confidence in 4 Steps

Tom Toole outlines four steps to build unstoppable confidence.

August 22, 2023

Agent Strategy

3 Tips to Get More Real Estate Referrals This Year

Tom Storey shares two key strategies to help you get more referrals in 2023 by changing your wording in the first appointment and taking advantage of the “moment of influence.”

August 22, 2023

Agent Strategy

When Is Optimism a Problem? A Listing Masterclass for Knowledge Brokers

Create a strong nurture plan for your clients for the rest of 2023 and beyond with this listing masterclass provided by Lisa Chinatti and Tom Toole—with a shot of tactical real talk from Byron Lazine.

August 21, 2023