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Agent Marketing

Man in a red shirt squints and holds a crumpled tissue to his eye in a classroom with a chalkboard in the background.

Agent Marketing

Soft Tagging on Instagram: How to Use it in Your Real Estate Content

Soft tagging is a popular trend hitting Instagram. Here’s how you can use it to improve your real estate content’s reach.

October 7, 2022

Split-view image: left side shows a woman with blonde hair smiling and pointing at a white Mediterranean-style house with a red-tiled roof and desert garden; right side shows a modern living room with a gray sectional, orange cushions, and a large arched window overlooking greenery.

Agent Marketing

The Perfect Short-Form Listing Video

The Broke Agent breaks down the perfect formula for listing videos, highlighting a recent coming soon video by Taya DiCarlo.

October 6, 2022

Close-up of hands holding a smartphone showing the TikTok app with a bold, colorful '#VIRAL' overlay text.

Agent Marketing

TikTok Tips for Going Viral

The beauty of TikTok is that pretty much anyone can go viral for anything. We share seven TikTop tips to up your chances of going viral, based on findings from HubSpot.

October 5, 2022

Eight diverse people standing in a row, each focused on a smartphone, illustrating group mobile device use.

Agent Marketing

10 Reels and TikToks for New Agents

The Broke Agent details ten vertical video ideas for Instagram Reels and TikToks as well as YouTube Shorts for real estate agents struggling with the question of what to post.

October 4, 2022

Three costumed witches posing with Starbucks coffee drinks in front of a yellow gradient background.

Agent Marketing

October Content Ideas For Agents

At the beginning of each month, I make a list of content ideas based on holidays, notable events, and what’s trending. This can help you plan your filming/posting schedule around

October 1, 2022

Agent Marketing

3 Ways to Get More Link Clicks on Instagram

The Broke Agent shares three proven ways to get more link clicks on Instagram.

September 27, 2022

Centered Parental Advisory Explicit Content label over a purple-to-orange gradient background.

Agent Marketing

Should You Curse on Instagram?

The Broke Agent revisits the question of whether you should curse on Instagram, giving a few reasons for cursing and a few against it, along with some tips to help you decide.

September 20, 2022

Burger King–inspired collage with a hamburger on the left, a crowned king and fries in the center, and an iced coffee on the right.

Agent Marketing

What You Can Learn From Burger King’s Advertising Plan

Burger King’s advertising plan aims to make you fall in love with the Whopper again. Here’s why it will fail, and where you should focus your efforts instead.

September 19, 2022

Smiling man in a black shirt stands in the foreground as a woman in the background counts cash in an office setting.

Agent Marketing

Best Way To Get Rich: Brad Lea Says It’s NOT Real Estate

Brad Lea posted a Reel on the best way to get rich, which, according to Lea, is not real estate. Here are the highlights.

September 17, 2022

Agent Marketing

How to Optimize Your Podcast SEO

If you put time and effort into creating a podcast, you want as many people as possible to hear it. Here are tips for optimizing your podcast SEO.

September 15, 2022

Cover slide: "State of Marketing Trends Report 2022" with a yellow tag reading "BAM TAKEAWAYS" on a black background, indicating key takeaways of the report.

Agent Marketing

11 Takeaways from HubSpot’s 2022 State of Inbound Marketing Trends

HubSpot has released its 2022 State of Inbound Marketing Trends report. Here are 11 takeaways from the report, along with some highlights from Chris Smith.

September 13, 2022

Hand resting on a laptop displaying a blue Facebook screen, with a jagged white crack graphic crossing the image, suggesting a break or outage.

Agent Marketing

What You Need to Know about Facebook’s Split News Feed

How do you build a following with Facebook’s split news feed — and how could this help you reach more of your audience than ever before? Here’s what you need to know.

September 12, 2022