This is part of a five-post series recapping BAM’s recent webinar: Explode Your Digital Brand Through the Holidays with The Broke Agent, Byron Lazine, Katie Day, and Jason Cassity. Read previous posts in the series here:
For many agents, the holiday season has historically been a time to pump the breaks on social media and wait until the new year to make any meaningful changes to their marketing.
In BAM’s webinar last week, the panel explained why the highest-producing agents will be leveraging the next 60 days to increase their visibility on social media and get ahead of other agents.
Here’s what you need to do on YouTube for the next 90 days.
Longform videos are still extremely valuable to a broad audience on YouTube. You should write out multiple scripts for long-form videos with compelling hooks between now and the end of the year. Katie Day offered a few brilliant ideas for long-form YouTube videos that are sure to draw some more attention to your channel:
- Top five reasons to move to [insert town]
- Top five reasons why you shouldn’t move to [insert town]
- Best neighborhoods in [insert town]
Especially on YouTube, people will stay until the end of the video when you construct a thoughtful subject and hook. Plus, you can create multiple clips from every long-form video you produce, giving you more content.
Use Catchier Titles
YouTube shorts has been gaining popularity over the last few months, and it presents an excellent opportunity to repurpose some of your old content. Doing this takes minimal effort, but YouTube will reward you big time with engagement when they see you’re utilizing their new feature.
Pro tip from Jason Cassity: use a catchier, more YouTube-friendly title when repurposing old content. For example, he posted an Instagram Reel about some market conditions and why buyers might want to wait to buy a house. Then, on YouTube shorts, he titled it, “This realtor thinks you shouldn’t buy a house for the next six months.”
The results spoke for themselves and generated thousands of views.
Calls to Action
Start giving more calls to action to tell people to like and subscribe to your content throughout your entire video rather than just the end.
Video retention is the most crucial aspect of the content on YouTube right now, so don’t be afraid to get creative with hooks throughout your video to increase watch time.
“Stay till the end because if you don’t, I’ll chop my arm off! Maybe use a more specific real estate example. If you want to keep people around and engage with the video, it’s as easy as asking them to drop where they’re from in the comments. Really simple stuff will help push your content in the algorithm.”
Speaking of calls to action, head over to BAM’s YouTube channel to subscribe now.
Byron Lazine is a huge proponent of interviews on YouTube. Think about who you can interview in your community that nobody else would consider interviewing.
How about the homeowner who’s lived in your community for 25 years? You could easily title a video, “25 Thanksgivings in [insert town],” that shows how the community has changed over the years.
“Think about the clips you’ll be able to get from one interview if you call the homeowner, Mrs. Smith, and say “I’m a local real estate agent. My name is Byron Lazine; I noticed you’ve lived in the community for 25 years. And I want to learn from you, and I want to record it and share it with our community because you have so much experience and so much to teach others.”
Not only will you generate amazing clips, but you’ll create a genuine relationship with someone in your community. And that’s always good for business.