
9 out of 10 Consumers Still Use Real Estate Agents
National Association of REALTORS® data shows 88% of buyers and 91% of sellers use real estate agents, but clients expect fast, clear proof of value.

National Association of REALTORS® data shows 88% of buyers and 91% of sellers use real estate agents, but clients expect fast, clear proof of value.

Bryan Clapper’s viral real estate post (28K likes, 46K shares) shows how humor, timing, and placement can turn simple ads into massive engagement.

Zillow finds 18.5% of homes sell within 7 days, with top markets hitting 5–6 days to pending while the slowest stretch past 50 days.

Buffer’s 52M post study across social media platforms shows replying boosts engagement up to 42%.

BAM breaks down the April FOMC meeting: steady rates, rising dissent, and what Chair Powell’s final press conference signals for inflation and housing.

NAR’s 2026 Generational Trends report reveals 80% of sellers hire the first agent they contact, and what actually drives that decision.

Leila Hormozi breaks down why real estate agents must trade 5–7 years of imbalance for long-term leverage, freedom, and business growth.

NAR’s Dr. Lawrence Yun cuts his 2026 housing forecast, slashing projected existing-home sales growth from 14% to 4% as rising rates and inflation hit demand.

Chris Smith breaks down the 3 AI tools real estate agents should use to create better content faster and win more listings in 2026.

Real Brokerage CEO Tamir Poleg joins Byron Lazine on Hot Sheet to break down the RE/MAX acquisition and what it means for agents in both brokerages.

NAR’s 2026 Generational Trends data reveals what buyers really want from agents and why negotiation is not the value driver most think.

Natalie Perez-Benitoa’s viral Instagram listing post shows agents how to use movement, audio, and personality to get the algorithm to push their homes.
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