
7 Things to Never Say in Sales (& What to Say Instead)
Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.

Codie Sanchez shares 7 phrases that hurt sales and what to say instead, helping agents improve follow-ups, pricing conversations, and close more deals.

More folks looking to buy a home are opening AI tools first, asking basic questions about budget, neighborhoods, and whether they should even be buying right now. Realtor.com’s latest announcement

Housefishing is rising as AI-staged listings mislead buyers and erode trust, prompting new state-level disclosure rules that are reshaping how agents market homes.

Shannon Gillette turns a national housing stat into a high-impact reel, breaking down 46.3% more sellers than buyers into clear guidance agents can copy.

Zillow COO Jun Choo explains how a consumer-first strategy built real estate’s top consumer brand over 20 years, in a BAM interview with Byron Lazine.

In an upcoming BAM Masterclass, Sharran Srivatsaa and Byron Lazine share a 90-day plan to build a real estate earnings engine and consistent pipeline.

Fannie Mae will now accept crypto-backed mortgages, letting buyers use bitcoin as collateral for a down payment through a second loan.

Marc Davison and Byron Lazine unpack why one of the strongest branding opportunities in real estate doesn’t happen before the deal. It happens on move-in day.

A growing gap between sellers and buyers is giving buyers more leverage, slowing price growth, and driving more canceled home deals.

The Broke Agent asks real estate pros if ChatGPT is interfering with deals, as agents share real examples of AI-driven pricing, offers, and client pushback.

Byron Lazine and Marc Davison go live on YouTube to break down brand, AI, and why the “average agent” model is losing ground in today’s market.

Byron Lazine interviews Zillow COO Jun Choo on Zillow Preview, explaining how it works, why it’s exclusive, and how it compares to eXp’s open listing strategy.