Sarah Lentz

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Housing Market

First-Time Buyers Fall to 21% of the Market, the Lowest Share on Record

NAR’s 2026 report finds first-time buyers now make up just 21% of purchases, the lowest share on record.

April 15, 2026

Housing Market

$4,427 Average Property Tax Bill Is Raising the Cost of Homeownership

ATTOM’s 2025 Property Tax Analysis shows homeowners paying more as tax bills rise to $4,427 and rates hit 0.9%, the highest since 2020.

April 15, 2026

Housing Market

U.S. Housing Shortage at 10 Million, According to White House Report

A new White House report finds the U.S. is short 10M homes after 15+ years of underbuilding, driving higher prices and limiting access to ownership.

April 14, 2026

Agent Strategy

Agents Are Opening Up About the Exact Moment They Walk Away From a Deal

The Broke Agent sparked a wave of real talk from agents sharing why they’ve fired clients, from unrealistic pricing to zero-commission schemes.

April 14, 2026

Housing Market

68% of Homeowners Are Renovating for Functionality, Not Profit

Block Renovation’s 2026 report shows 68% of homeowners renovate for function, 20% live multigenerationally, and AI use jumped to 25% from 9% last year.

April 13, 2026

Agent Marketing

The Real Estate Agent Playing at The Masters (And the Branding Lesson Most Agents Miss)

Brandon Holtz, a real estate agent playing in the Masters, shows how a golf-first Instagram builds a brand people actually follow.

April 11, 2026

Real Estate News

The Top 10 U.S. Brokerages Control $974.8B in Sales Volume

T3 Sixty’s Mega 1000 shows the top 10 brokerages drove $974.8B in 2025 sales, with Compass at $262B and the top two firms controlling 47% of volume.

April 10, 2026

Housing Market

Can Private Listings Really Boost Inventory by 6-12%? Zillow Says Not Likely

Zillow economist Mischa Fisher challenges Redfin’s 6%–12% inventory claim, arguing it’s driven by assumptions, not observed data, and lacks statistical validation.

April 9, 2026

Housing Market

60% of Nation’s Largest Housing Markets Are Now Balanced or Buyer-Friendly

Realtor.com’s Market Clock shows just 26% of top markets remain seller’s markets, while 46% are balanced and 16% are buyer-friendly as conditions split by metro.

April 9, 2026

Housing Market

1 in 3 Homeowners Say Nothing Will Entice Them to Give Up Their Low Rates

Best Interest Financial and Clever Real Estate survey shows 35% of sub-6% homeowners won’t sell, 47% can’t afford today’s rates, and inventory remains stuck.

April 8, 2026

Agent Strategy

BAM Fest 2026: How Agents Are Using AI and Content to Close More Deals

BAM Fest 2026 is two weeks away. Here’s what to expect, including three standout speakers and a global mystery guest. Sign up now so you don’t miss a thing.

April 8, 2026

Agent Marketing

What a 3-Step Content Audit Revealed About What’s Working Right Now

Vanessa Mouton took BAM’s advice and reviewed 90 days of Instagram content. What worked vs what didn’t surprised her.

April 7, 2026

Sarah

Lentz's Latest Posts:

First-Time Buyers Fall to 21% of the Market, the Lowest Share on Record

$4,427 Average Property Tax Bill Is Raising the Cost of Homeownership

U.S. Housing Shortage at 10 Million, According to White House Report

Agents Are Opening Up About the Exact Moment They Walk Away From a Deal

68% of Homeowners Are Renovating for Functionality, Not Profit

The Real Estate Agent Playing at The Masters (And the Branding Lesson Most Agents Miss)

Can Private Listings Really Boost Inventory by 6-12%? Zillow Says Not Likely

60% of Nation’s Largest Housing Markets Are Now Balanced or Buyer-Friendly

1 in 3 Homeowners Say Nothing Will Entice Them to Give Up Their Low Rates

BAM Fest 2026: How Agents Are Using AI and Content to Close More Deals

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