If you’re a real estate agent, you probably already know by now that:
- You need a CRM or some kind of client and prospect database.
- You should keep detailed info about each person in your database.
Segmenting your database is like sorting your clients into VIP sections. It makes it so much easier to send hyper-targeted information to the right people at the right time. But you might be missing out on unique segments that will make your marketing even more effective.
Here are three lesser-used segments to add to your database.
#1—Segment your CRM database by transaction year
The real estate market changes fast. Someone who bought in 2015 might need a different message from someone who bought in 2023. By grouping past clients by transaction year, you can craft personalized messages that resonate with their current situation.
Examples of transaction year marketing:
- Clients who bought in 2015: Offer a free home valuation, since the market has changed.
- Clients who bought in 2023: Share a guide with tips for new homeowners to navigate the first few years of homeownership.
#2—Segment your CRM database by property type
Someone who owns a single-family home and someone who owns a condo might appreciate different types of content. Grouping clients by property type (condos, single-family homes, townhomes, etc.) lets you tailor your marketing for maximum impact.
Examples of property type marketing:
- Send luxury home listings to clients who previously bought high-end properties.
- Share yard maintenance tips to single-family homes and indoor plant tips to condo owners who don’t have a yard.
#3—Segment your CRM database by neighborhood/district
In addition to addresses, enhance your CRM by segmenting it further by neighborhood and school district. Then showcase your local expertise by sending people in your database hyper-local information they actually care about.
Examples of neighborhood/district marketing:
- Share local info like sports teams schedules for specific school districts (and attend games to network!).
- Send hyper-local market updates to different subdivisions and neighborhoods, and offer free home valuations as the market shifts.
The more your content resonates with your audience, the more likely they are to opt into a more tangible piece of marketing, like a personally branded printed magazine.
Every two months, ReminderMedia automatically mails to your recipients a 48-page issue filled with content that entertains and educates readers with engaging articles and delicious recipes. An independent readers’ survey reported that recipients keep these publications for up to 10 weeks. Moreover, 31% of respondents referred their professional because of the magazine.*
They’re an exceptionally effective means for staying top of mind; and you can get a free sample of our most recent issue!
*2023 ReminderMedia Reader Study; conducted by GfK MRI-Simmons
Was this helpful? Or have I missed a CRM segment that you’ve found helpful in your marketing? Head on over to Instagram, and share your thoughts in the comments.
