CRM

Agent Marketing

7 Mistakes Real Estate Agents Make with Email Marketing

If you’re not sending emails consistently to your SOI (and many of you are not), you’re missing out on a low-cost, high-return marketing opportunity, Troy Palmquist writes.

November 12, 2025

Agent Strategy

4 Fatal CRM Mistakes Real Estate Agents Make (And How to Fix Them)

Tom Toole shares four costly CRM mistakes uncovered during 57 database audits, including mismanaged lead stages, missing property drips, poor follow-up, and low call volume. Fix these and you’ll close more deals.

July 1, 2025

Agent Strategy

10 CRM Stages Every Agent Must Master to Close More Deals

Tom Toole breaks down the 10 essential CRM stages every real estate agent must track to close more deals, emphasizing the power of celebrating small wins and detaching from outcomes. Learn how mastering each step of the pipeline can transform your Q2 results.

April 15, 2025

Agent Strategy

Real Estate is a Numbers Game—Here’s How to Win It

Tom Toole dives into the power of tracking and measuring in real estate, showing agents exactly what to track, how to analyze the data, and how to turn insights into scalable business growth.

February 11, 2025

Agent Strategy

The Biggest Mistake Agents Make in Their CRM

Mosaik founder and CEO Sheila Reddy redefines the concept of “past clients” in real estate, highlighting how consistent value delivery and technology can turn them into active referral sources.

December 4, 2024

Agent Strategy

Can you answer these 6 questions? Your business plan depends on it.

Tom Toole shares six essential questions every real estate agent should ask to create a thoughtful and effective business plan for 2025.

October 15, 2024

Agent Strategy

Effortless Messaging: Happy Grasshopper’s Latest Platform Upgrade

Happy Grasshopper unveils a new ringless Voicemail Drop feature with a user-friendly interface, monthly credits, hybridized human-AI messaging, and personalized outreach options.

July 26, 2024

Agent Marketing

Are You Missing These Segments in Your CRM?

Luke Acree, founder of ReminderMedia, shares three lesser-known CRM segments to help you send hyper-targeted information to the right people at the right time.

June 18, 2024

Agent Strategy

Sierra Interactive CEO on the Secret to a Better Client Experience

On Wednesday, May 22nd, we posted a BAM interview of Peter Maglathlin, the CEO of Sierra Interactive. He and host Byron Lazine discussed CRMs, AI, the future of real estate agents, data hacks, and the consumer experience.

May 29, 2024

Agent Strategy

3 Client Expectations that Agents Need to Prioritize

In a BAM interview with Byron Lazine, Mosaik founder Sheila Reddy dives into the evolving world of real estate technology and breaks down 3 things to focus on to become your client’s lifelong advisor and deliver the ultimate client experience.

March 1, 2024

Agent Marketing

This Week in BAM: Ryan Serhant’s Email Strategy, Jerome Powell on Housing, and the Six Biggest Video Mistakes

This week in BAM (January 29–February 2, 2024) brings Jerome Powell’s latest comments on housing, portal wars heating up, a Ryan Serhant interview, a script for reviving neglected leads, the 6 biggest video mistakes, and more

February 3, 2024

Agent Strategy

CRM Integrity: How to Revive Neglected Leads

After taking a year off of production, team leader Dan Oneil shares how he’s setting appointments by revisiting his CRM daily.

January 31, 2024

7 Mistakes Real Estate Agents Make with Email Marketing

4 Fatal CRM Mistakes Real Estate Agents Make (And How to Fix Them)

10 CRM Stages Every Agent Must Master to Close More Deals

Real Estate is a Numbers Game—Here’s How to Win It

The Biggest Mistake Agents Make in Their CRM

Can you answer these 6 questions? Your business plan depends on it.

Effortless Messaging: Happy Grasshopper’s Latest Platform Upgrade

Are You Missing These Segments in Your CRM?

Sierra Interactive CEO on the Secret to a Better Client Experience

3 Client Expectations that Agents Need to Prioritize

This Week in BAM: Ryan Serhant’s Email Strategy, Jerome Powell on Housing, and the Six Biggest Video Mistakes

CRM Integrity: How to Revive Neglected Leads

Articles

Podcast

Contact