You don’t need me to tell you how valuable Instagram analytics are for gauging the effectiveness of your video content. 

That said, some data is more illuminating than others. So, this is one update you don’t want to miss. Read on for the most critical analytic to pay attention to in 2024. 

And it’s not what you think. 

For years on Instagram, the focus was views, shares, and comments. 

And don’t get me wrong, all those metrics are important to keep track of. But following on the heels of YouTube, Instagram is now giving us average watch time, which is exactly where we are spending our time today. 

Are people making it past the first three seconds, five seconds, or seven seconds of your video? Where is your audience falling off?

Once you can answer those questions, you can take steps to increase the average watch time and maximize engagement—to the point where people can’t get enough of your content

One goal we all have this year is to get better. And analyzing watch time with the goal of increasing it is, hands down, the ultimate approach to blowing up in 2024. 

Want some help crafting Instagram Reels that keep people watching to the very last second? Check out these BAMx courses: 

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