With so many changes in our industry, it is more critical now than ever for us to demonstrate to our buyers and sellers the value we provide.
This proof of performance piece is one you need to apply to your business today.
Let me show you how.
With the new rules going into effect this week, agents all over the place are trying to demonstrate their value.
Truthfully, it doesn’t feel like much is changing. But what is coming into greater focus right now is about us and our ability to showcase the value we offer to consumers.
That’s why we’ve leaned into this proof of performance piece.
I know real estate agents aren’t typically tech geeks. So, we’ve created a step-by-step checklist on how you can take your proof of transactions—or a list of your transactions—drop it into Google, and create a map.
Why a map?
The benefit of a map when you’re working with a buyer is it shows you have a wealth of knowledge about—
- One specific area, or
- An area at large (similar to our team)
For sellers, you can leverage that at the listing presentation to show them that you have—
- Buyers all over the place, or
- A breadth of experience all over to market their house to buyers in multiple markets
I think a piece like this should be applied to your buyer’s guide. It should be applied to your listing presentation. It can also be a standalone piece to share as a postcard or in an email.
The reality is there are multiple places to use this piece of performance, so make it and figure out where to apply it later.
If you’re looking at this map and saying to yourself, “Gosh, I don’t have anything like that,” who do you have around you that you can leverage to make a map similar to this?
- If you’re a solo agent, can you leverage the office or brokerage’s numbers to your advantage?
- If you’re an individual member on a team, can you use that team’s collective numbers to your advantage?
The upshot is we just want to have something to leverage to show the consumer how much work and how much production you’re doing.
If you found this helpful, make sure to share it with an agent you know. And, as always, you can send us a message or reach out for any questions.
