There are open houses every weekend—you’ve probably hosted your fair share as an agent. 

But would you ever consider hosting an open house that lasts all weekend long?

We’re talking 64 hours of non-stop showings and entertainment. 

That’s what took place in Fargo, North Dakota, this summer when Kyle Olson hosted his third annual “World’s Longest Open House.”

64-Hour Open House

From early Friday morning until the late hours of Sunday in June, Kyle Olson embarked on a 64-hour open house marathon. This year’s “Longest Open House” beats Olson’s records set in two previous years, at 61 and 62 hours long. 

You can think of it more like a summer fair than a typical open house, with hourly livestreams, late-night showings, food, raffles, and events such as cardio classes, chalk art, and cookies with Santa to keep everyone entertained. 

Olson’s son, Tucker, joined in the record-setting event this year by hosting the Longest Lemon-aid stand for 12 hours on the first day of the open house marathon.  

But the weekend wasn’t just about showcasing homes—it was for a cause close to Olson’s heart. 

Fighting Alzheimer’s

The event is a yearly fundraiser to support the fight against Alzheimer’s disease. This relentless illness has robbed him of precious moments with his father. 

Each year, the summer solstice marks “The Longest Day,” the day with the most light. It is also the day people from across the world fight the darkness of Alzheimer’s through a fundraising activity of their choice.

On his fundraising page, Olson stated:

“My father suffered from some of the longest days I could ever imagine.  Sometimes it felt like his day would restart every 6 minutes and the amount of energy my mother had to expend caring for him made some days heartbreaking.  Fortunately, the Longest Day is the day of the year with the most light — the summer solstice. And it’s the day I have committed to fighting Alzheimer’s disease! I’m participating in The Longest Day, a fundraising event to advance the care, support, and research efforts of the Alzheimer’s Association.”

Kyle Olson

During this year’s event, Olson raised $10,000, all in the name of Alzheimer’s research. It’s a testament to the power of combining real estate, passion, and a good cause. The impact of this event will undoubtedly bring hope and support to families affected by Alzheimer’s.