Team Structures Are RUINING Rankings

Byron Lazine and Nicole White discuss team structures (and why they’re a train wreck), the rising need for down payment assistance, what it means when wealthy people start unloading their real estate, and dollar stores leading the surge in retail store openings.
Split-screen video thumbnail: woman on the left waves and smiles, man on the right speaks, with the title 'ABSOLUTE TRAINWRECK' at the bottom and 'the real word' logo in the center.
Split-screen video thumbnail: woman on the left waves and smiles, man on the right speaks, with the title 'ABSOLUTE TRAINWRECK' at the bottom and 'the real word' logo in the center.
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Join Sharran Srivatsaa, Chris Smith, Selene Hanna and a huge Mystery Guest for a live breakdown of the AI and content strategies driving more closings right now. Completely virtual and 100% free. Click HERE to reserve your free spot today.

Just how meaningful is a ranking system for real estate teams if no one can agree on what the word “team” actually means? 

This week on The Real Word, Byron Lazine and Nicole White start their discussion on an Inman article written by BAM Creator Troy Palmquist—with a title that makes for one hell of a hook: “Team Structures are a Trainwreck. Here’s Why It’s Ruining Rankings.” 

The next topic was a BAM article on Zillow’s down payment assistance program, which was launched in December 2021. A year later, over one million people have used the resource. 

Byron and Nicole discuss how important it is for agents to help their clients and prospects find the help they need (and to steer clear of predatory scams). 

Today’s “Left, Middle, Right” segment covered two Wall Street Journal articles. For the first, Byron pointed out the misleading title, “Casino Mogul Steve Wynn Is Betting on the Luxury Market,” since his recent unloading of $300 million in real estate suggests he’s betting against it.

The second WSJ article, “Dollar Stores Lead a Surge in New Retail Openings,” revealed an opportunity for real estate agents and property owners in underserved rural areas. 

Click on any of the timestamps below to watch: 

00:0000:50 Intro

00:50 Topic #1: “Team Structures are a Train Wreck

03:44 Agents paying for top ranking

12:35 I don’t believe a team could be in multiple states.

21:32 Topic #2: “Over One Million Searched for Down Payment Assistance

25:05 Directing potential buyers to the right places for assistance

28:08 Telling the consumer what it [really] costs to buy a home

29:39 LMR #1: “Casino Mogul Steve Wynn Is Betting on the Luxury Market.”

31:21 An indicator of what’s to come?

32:00 LMR #2: (WSJ) “Dollar stores lead the surge in retail openings.”

33:05 If you’re an agent who serves in an underserved rural area…

Click here to watch the full episode. 

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Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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