Tom Toole shares three high-converting video strategies every real estate agent should use—including pre-appointment intros, post-meeting follow-ups, and offer submission videos that stand out in competitive markets.
Tom Toole breaks down the three most common buyer objections (economic fears, low inventory, market timing) and shares proven scripts and strategies to overcome each one.
In this week’s BAMx roleplaying session with Byron Lazine and Tom Toole, agents tackled real buyer objections with scripts that actually move deals forward. This blog breaks down four key takeaways—including Byron’s prospecting strategy and the power of “What would it take?” questions.
Compass just launched a Private Exclusive listings book—available only at select offices—to give agents and consumers offline access to off-MLS properties. The move revives a pre-internet model with a modern twist and raises big questions about transparency, co-brokerage, and fair housing.
The U.S. economy shrank by 0.3% in Q1 2025, and Byron Lazine broke down what it means for agents in today’s Hot Sheet. This blog covers the key factors behind the GDP drop—and includes a ready-to-use script for guiding buyers through economic uncertainty.
BAM’s latest Instagram post featuring Byron Lazine and Tom Toole’s breakdown of Caitlin O. Bigelow’s Compass Private Exclusive story is sparking industry-wide conversation. See why agents are weighing in—and what lessons they’re taking away.
Tom Toole breaks down the six essential frequencies of communication every real estate agent should be using to stay in front of clients and drive more conversions. Learn how his team executes this strategy weekly with real scripts, systems, and content plans.
Tom Toole shares scripts and tips for agents to turn Zillow data into seller conversations that convert, using metrics like daily views, saves, and shares to guide pricing and marketing decisions.
A new Redfin report finds homebuyers must now earn $116,633 to afford a median-priced home—81.8% more than the $64,160 renters need to cover their monthly payment.
Join Byron Lazine, Tom Toole, and Lisa Chinatti for an exclusive, in-person BAM Workshop on May 15th to learn proven strategies for scaling your real estate business—plus a chance to go behind the scenes of a leading brokerage. Get the details here.
Tom Toole breaks down the 10 essential CRM stages every real estate agent must track to close more deals, emphasizing the power of celebrating small wins and detaching from outcomes. Learn how mastering each step of the pipeline can transform your Q2 results.
Tom Toole breaks down a four-step game plan for real estate agents to maximize Q2—“doing season.” Learn how to track key activities, build a top prospects list, stick to a time-blocked schedule, and push past mental barriers to close more deals.
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